A marketing management system of a whole network sharing and mutual assistance platform of a multi-industry alliance

Abstract

The invention provides a marketing management system of the whole network sharing and mutual assistance platform of the multi-industry alliance. The system comprises a big data central processing unitand a customer data acquisition terminal and a management decision-making end connected with the big data central processing unit. The central big data processor collect the information of the customers and the four network client of the e-commerce, the derivative, the agent and the direct selling team of each industry through the customer data collection end, and the customer data collection endcomprises a customer information collection system, a commodity information collection system, a sales data collection system and a circulation money data collection system. The system realizes the whole-process tracking from the initial marketing participation to the final business transaction of the multi-network customers through the mobile phone APP and the background PC server, makes statistics in the form of charts and charts, and analyzes various data for the decision-maker and the four-network customers to use for reference.

Description

technical field [0001] The invention relates to the technical field of marketing management systems, in particular to a marketing management system for a shared mutual assistance platform of the Baiye Alliance. Background technique [0002] Most of the existing marketing activity management platforms are only sales-oriented e-commerce platforms, which can satisfy people’s daily shopping. The marketing activities of the platform are mainly reflected in product price discounts, points, etc., and some are in daily travel services, An e-commerce platform that focuses on meal ordering services can satisfy people’s daily travel services and meal ordering services. The marketing activities of the platform are mainly reflected in product price discounts, points, etc. All kinds of direct selling companies have their own marketing platforms, which can only reflect multi-level profits. Allocation, constant sharing of sales, narrow sales channels; these platforms can only reflect part o...

AI Technical Summary

Problems solved by technology

[0002] Most of the existing marketing activity management platforms are only sales-oriented e-commerce platforms, which can satisfy people’s daily shopping. The marketing activities of the platform are mainly reflected in product price discounts, points, etc., and some are in daily travel services, An e-commerce platform that focuses on meal ordering services can satisfy people’s daily travel services and meal ordering services. The marketing activities of the platform are mainly reflected in product price discounts, points, etc. All kinds of direct selling companies have their own marketing platforms, which can only reflect multi-level profits. Allocation, constant sharing of sales, narrow sales channels; these platforms can only reflect part of the functions of marketing management (including decision-making, planning, organization, leadership, monitoring, analysis, etc.), and can provide real-time, relevant, accurate and complete data , a single platform system that provides decision-making basis for managers; it cannot provide comprehensive management services for the current fast-growing multi-network and multi-platform marketing activities such as e-commerce, micro-business, agency, direct sales, etc., resulting in the inability of business managers to simultaneously Viewing the marketing data of multiple platforms such as e-commerce, micro-business, agency, direct sales, etc. on one platform, and making decisions on multiple network marketing activities on one platform, not only can not improve work efficiency and save money, but also often cause violent marketing activities. Conflicts in management, price, channel, personnel, etc., let alone provide deeper start-up, boost, transformation, and value-preservation services for consumers, entrepreneurs, entrepreneurial expansion stages, and mature stages in the modern business and economic environment

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