A method and a device for displaying recommended objects

An object and object-like technology, applied in the network field, can solve problems such as unfavorable order placing operation or other effective operation, unfavorable recommendation, low order rate and effective operation efficiency, etc.

Active Publication Date: 2019-01-18
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, due to the high click-through rate at the front position, the above-mentioned fixed display order is not conducive to the recommendation of the words at the back position, and is n

Method used

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  • A method and a device for displaying recommended objects
  • A method and a device for displaying recommended objects
  • A method and a device for displaying recommended objects

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0029] refer to figure 2 , which shows a flow chart of specific steps of a method for displaying recommended objects provided by Embodiment 1 of the present disclosure.

[0030] Step 101, acquire keywords input by a user, and respectively recall objects of the first type and objects of the second type according to the keywords.

[0031] The embodiments of the present disclosure are applicable to when a user enters a keyword in a designated area for searching, and associates relevant information according to some keywords input by the user, and recommends it to the user. For example, when a user enters "electricity", it will associate "e-commerce summit", "computer host", "movie" and so on. Thus, user input time can be saved.

[0032] Wherein, the keywords include but are not limited to: words, letters, and the like.

[0033] Specifically, objects of the first type and objects of the second type may be recalled according to the correlation with keywords. Among them, the fi...

Embodiment 2

[0052] refer to image 3 , which shows a flow chart of specific steps of a method for displaying recommended objects provided by Embodiment 2 of the present disclosure.

[0053] Step 201, acquire user behavior records, and extract access records for the first type of objects from the user behavior records.

[0054] Wherein, the user behavior records include behavior records of all users accessing the application platform, which can be stored on the internal or external storage device of the application platform.

[0055] In practical applications, the user behavior records include, but are not limited to, the user's access records to the first type of objects, and the user's access records to the second type of objects. It can be understood that when a user logs in or accesses the application platform in other ways, the platform will record the user's visit behavior; when the user searches for related objects by entering keywords, it can also record the keywords entered by th...

Embodiment 3

[0096] refer to Figure 4 , which shows a structural diagram of an apparatus for displaying recommended objects provided by Embodiment 3 of the present disclosure, and the details are as follows.

[0097] The recall module 301 is configured to obtain keywords input by the user, and respectively recall objects of the first type and objects of the second type according to the keywords.

[0098] Optionally, in another embodiment of the present disclosure, the above-mentioned first type of objects are merchants, and the second type of objects are commodities or services provided by the merchants.

[0099] The display type sequence generation module 302 is configured to generate a display type corresponding to at least one preset display position through a pre-trained type sequence generation model according to the keyword and the characteristic information of the current user.

[0100] A first display module 303, configured to display the first type of object at a display positio...

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Abstract

The disclosed embodiment provides a method and a device for displaying recommended objects. The method comprises the following steps: obtaining keywords inputted by a user and recalling a first classobject and a second class object respectively according to the keywords; According to the keyword and the characteristic information of the current user, generating a display type corresponding to thepreset at least one display position through a type sequence generation model obtained by pre-training; Displaying the first class of objects at a display location of the display type being a first type; Displaying the second class of objects at a display location of the display type as a second type. Flexible determination of display types for each display location helps to increase order placement rates or other effective operational efficiencies.

Description

technical field [0001] The embodiments of the present disclosure relate to the field of network technologies, and in particular, to a method and device for displaying recommended objects. Background technique [0002] For the field of network technology, users can enter keywords in the designated area to retrieve relevant information. Wherein, the relevant information includes: object information and word information related to the keyword. The user can visit the details page of the object information to directly place an order or perform other effective operations, and can also access multiple object information corresponding to the word information, and determine the target object to place an order or perform other effective operations. [0003] In the prior art, object information and word information are displayed to the user in a separate manner. Among them, the object information is displayed at the front position, and the word information is displayed after the obje...

Claims

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Application Information

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IPC IPC(8): G06F16/9537
Inventor 元男
Owner BEIJING SANKUAI ONLINE TECH CO LTD
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