Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

E-commerce marketing method and system based on internet + live broadcast platform

A live broadcast platform, Internet technology, applied in transmission systems, marketing, commerce, etc., can solve problems such as inability to fully understand product characteristics, and achieve the effect of improving user stickiness and attractiveness

Inactive Publication Date: 2019-01-18
INSPUR QILU SOFTWARE IND
View PDF9 Cites 7 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Most of the current TV shopping is purely based on live TV and telephone sales. Users place orders on the phone after seeing products on TV. The introduction of each product is relatively concise, and it is impossible to fully understand the characteristics of the product.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • E-commerce marketing method and system based on internet + live broadcast platform
  • E-commerce marketing method and system based on internet + live broadcast platform

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0030] The content of the present invention is described in more detail below:

[0031] The overall e-commerce marketing solution based on the Internet + live broadcast platform mainly includes: B2B2C e-commerce trading platform, merchant management platform, e-commerce comprehensive management platform, mobile APP, WeChat mall.

[0032] 1. The B2B2C platform provides standardized management of the whole process. The specific functions include commodity management, order management, store management, marketing management, member management, customer service management, information management, financial management, report management, system management and other modules, and support industry standards With a variety of docking technologies to achieve integration with third-party information systems.

[0033] 2. The merchant management platform provides sellers with commodity management functions. When enterprise users choose to enter the e-commerce platform, they need to log in...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an e-commerce marketing method and a system based on the Internet + live broadcast platform, belonging to the technical field of e-commerce marketing. The invention realizes theoverall solution of e-commerce marketing based on the Internet + live broadcast platform by means of computer, mobile phone, network and television shopping through the information means, helps TV shopping enterprises to improve user traffic and user stickiness, expand sales channels, and increase revenue.

Description

technical field [0001] The present invention relates to e-commerce marketing technology, in particular to an e-commerce marketing method and system based on the Internet + live broadcast platform. Background technique [0002] TV shopping is an important channel for consumers to purchase goods. Through this method, merchants continuously provide high-quality products and distribution services to consumers in front of the TV. [0003] The emergence of TV shopping in this way can be said to be a market opportunity created by laziness to a certain extent. The weakness of human nature includes inertia. Consumers want to sit at home and not go anywhere. They can know product information by watching TV and buy products by making a phone call. [0004] The rapid development of online shopping is not only dependent on the rapid development of network technology, but also because it caters to the changes in consumers' consumption habits and consumption patterns. As the saying goes, ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02H04L29/08H04M1/725H04N21/2187H04N21/43H04N21/478
CPCH04L67/1095H04N21/2187H04N21/4302H04N21/47815G06Q30/0201G06Q30/0239G06Q30/0601G06Q30/0635G06Q30/0641H04M1/72403H04L67/51
Inventor 聂文婷王恒
Owner INSPUR QILU SOFTWARE IND
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com