A brand account asset assessment method and system

Abstract

The invention relates to a brand account asset evaluation method and system. The method comprises the steps of establishing an account asset evaluation index system; Obtaining account numbers and fannumbers of all brands of the bottommost index of the evaluation index system in a given industry, and calculating incremental data of the account numbers and the fan numbers; Performing fuzzy intervaldivision on the incremental data, and establishing a scoring standard of an evaluation index system; Establishing the weight of each level of index; Calculating a membership vector of each level of index by using a multiply-add operator; And according to the scoring standard, the weight and the membership vector, calculating a comprehensive score of the evaluation index system step by step by using a multiply-add operator. According to the technical scheme, an analytic hierarchy process and a fuzzy comprehensive evaluation method are comprehensively utilized, quantitative, objective and accurate evaluation of account assets of brands is achieved, a decision foundation is laid for merchants to improve brand marketing accuracy and users to improve brand consumption experience, user satisfaction is high, and experience is good.

Description

technical field [0001] The present invention relates to the technical field of big data processing, in particular to a brand account asset evaluation method and system. Background technique [0002] With the rapid development of networking, the number of brands running on the network is increasing day by day, and the network data information of each brand is also increasing massively. These information can undoubtedly be used as intangible Internet digital assets of brands in today's big data era. [0003] But the multitude of digital information can make companies or consumers feel dazzled and confused. Therefore, the statistics, analysis and evaluation of digital information related to each brand have a good role in promoting the operation of the company and consumers' understanding of the company. By understanding their own Internet digital assets, companies can grasp their own brand advantages and disadvantages in a timely manner, maintain their advantages, make up for ...

AI Technical Summary

Problems solved by technology

[0013] In view of this, the purpose of the present invention is to overcome the deficiencies of the prior art, and provide a brand account asset evaluation method and system to solve the problem that the brand account assets cannot be evaluated in the prior art, which leads to brand marketing of merchants. Low accuracy and poor brand consumption experience for users

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