The invention discloses a search based service information management system and method. The system comprises a plurality of user clients, a service provider client and a service information management platform, wherein the user clients are used for sending search words input by users to the service information management platform and receiving recommendation information fed back by the service information management platform; the service provider client is used for making statistics on behaviors, corresponding to service providers, of the users to generate statistic information and feeding the statistic information back to the service information management platform; and the service information management platform is used for generating the recommendation information, providing the recommendation information in a result page, generating behavior data according to the statistic information of the users, fed back by the service providers and managing service information data of the users. According to the system, the search words and attribute information of the users are combined for providing the recommendation information of the service providers, commodities or the like for the users, and the commodities, services, merchants, promotional information and the like interested by the users are accurately recommended for the users, so that the user experience is improved.