Target audience concentration determination method and device

A technique for determining target audiences and methods, applied in the field of methods and devices for determining the concentration of target audiences, capable of solving problems such as low reliability

Inactive Publication Date: 2019-09-10
BEIJING DEEPZERO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides a method and device for determining the target audience concentration, so as to at least solve the technical problem of low reliability of the method used for target audience orientation in the related art

Method used

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  • Target audience concentration determination method and device
  • Target audience concentration determination method and device
  • Target audience concentration determination method and device

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0038] According to an embodiment of the present invention, a method embodiment of a method for determining the concentration of a target audience is provided. It should be noted that the steps shown in the flowcharts of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions , and, although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0039] figure 1 is a flowchart of a method for determining target audience concentration according to an embodiment of the present invention, such as figure 1 As shown, the method for determining the concentration of the target audience includes the following steps:

[0040] Step S102, selecting a predetermined number of audiences from the sample database as samples, wherein the audiences are objects using terminal devices.

[0041] In an application scenario, after det...

Embodiment 2

[0072] According to another aspect of the embodiments of the present invention, a device embodiment for performing the method for determining the target audience concentration provided in the embodiments of the present invention is also provided, wherein, Figure 4 is a schematic diagram of a device for determining target audience concentration according to an embodiment of the present invention, such as Figure 4 As shown, the device for determining the concentration of the target audience includes: a selection unit 41 , an encoding unit 43 , a first determination unit 45 and a second determination unit 47 . The device for determining the concentration of the target audience will be described in detail below.

[0073] Wherein, the selection unit 41 is configured to select a predetermined number of audiences from the sample library as samples, wherein the audiences are objects using terminal devices.

[0074] The encoding unit 43 is configured to encode the characteristic dat...

Embodiment 3

[0090] According to another aspect of the embodiments of the present invention, a storage medium is also provided, and the storage medium includes a stored program, wherein the program executes any one of the methods for determining the target audience concentration described above.

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Abstract

The invention discloses a target audience concentration determination method and device. The method comprises the steps that audiences with the preset number are selected from a sample library to serve as samples, and the audiences are objects using terminal equipment; encoding the feature data of each audience in the sample to obtain encoded data, the feature data comprising behavior data and attribute data of the audience, the behavior data representing an interaction behavior between the audience in the sample and predetermined media content, and the attribute data representing attribute information of a terminal device used by the audience in the sample; taking the coded data as the input of a predetermined model, and determining each audience in the sample as the predicted value of the target audience based on the output of the predetermined model; determining the number of the target audiences in the sample based on the predicted value of each audience as the target audience; a target audience concentration is determined based on the number of target audiences and the sample. According to the invention, the technical problem of low reliability of a mode for orientating the target audience in the prior art is solved.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a method and device for determining the target audience concentration. Background technique [0002] In the launch of brand advertisements, the TA concentration of the target audience is a very important indicator, which determines the accuracy and effect of advertisements. The TA assessed by the advertiser generally includes the user's gender, age, city level, hobbies, etc. Among them, the user's gender, age, and hobbies often need to be estimated based on the user's behavior data and some basic attribute data, and the user's behavior data It mainly refers to the interaction between users and media and media content. The basic attribute data includes mobile phone brand and model. In related technologies, the target audience is generally targeted based on the label system of user portraits. However, simply targeting the target audience based on the label system o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62G06K9/46G06N3/04G06N3/08G06Q30/02
CPCG06N3/08G06Q30/0242G06V10/464G06N3/045G06F18/24
Inventor 李见黎
Owner BEIJING DEEPZERO TECH CO LTD
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