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Channel analysis method and device

A channel and a technology to be analyzed, applied in the field of channel analysis, can solve problems that do not conform to complex actual situations and large gaps in evaluation results

Pending Publication Date: 2019-09-24
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] 1. When analyzing data for each channel, only a single channel is considered, and the mutual influence of each channel is ignored, which does not conform to the complex actual situation
[0005] 2. When evaluating the value of each channel, ignoring its impact on the whole has a large gap with the evaluation results that consider the impact of the actual channel on the whole

Method used

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  • Channel analysis method and device
  • Channel analysis method and device
  • Channel analysis method and device

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Embodiment Construction

[0089] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0090] In business practice, there are often many intermediate channels between products (or services, etc.) and users (or terminals). The more channels there are, the more difficult it is to analyze the role played by each channel. Therefore, objective analysis and judgment of the influence of each channel on the whole involves the method provided by the present inventio...

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Abstract

The invention discloses a channel analysis method and device, and relates to the technical field of computers. A specific embodiment of the channel analysis method comprises the steps: determining conversion data of all channels corresponding to a preset index according to a directed digraph constructed based on channel data and index data of all channels; removing a channel to be analyzed from the directed graph, and determining conversion data of the remaining channels corresponding to the preset index according to the directed graph subjected to removal; and performing channel analysis on the channel to be analyzed according to the conversion data of all the channels and the conversion data of the remaining channels. According to the implementation mode, the technical problems that the index data is single and the mutual influence of all channels is ignored are solved, and the index data can be transversely expanded, and single channel behavior can be expanded to interaction relation between multiple channels, and the channel analysis method better conforms to the complex actual situation.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a channel analysis method and device. Background technique [0002] When the existing technology analyzes the value of multiple channels in the system, it often uses methods such as linear uniform distribution, time decay, first-touch channel, and last-touch channel. [0003] In the course of realizing the present invention, the inventor finds that there are at least the following problems in the prior art: [0004] 1. When analyzing data for each channel, only a single channel is considered, and the mutual influence of each channel is ignored, which does not conform to the complex actual situation. [0005] 2. When evaluating the value of each channel, ignoring its impact on the whole has a large gap with the evaluation results that consider the impact of the actual channel on the whole. Contents of the invention [0006] In view of this, the embodiment of the present inve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06
CPCG06Q10/06393
Inventor 刘朋飞
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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