In one embodiment, a centralized website may be generated, stored, and executed on servers, where the centralized website has a particular “look and feel” (e.g., a template). In association with granting online e-franchise rights to a secondary entity, a secondary website may be generated, stored, and executed (e.g., on the servers) for the secondary entity and its particular field of endeavor, where each secondary website has the same particular look and feel as the centralized website. Stored content for the secondary website may be managed and monitored to ensure that it (in addition to the business practice of the secondary entity) is operated in accordance with standards set forth by the centralized entity. In this manner, novel e-commerce models may be created and operated, such as a virtual community of associated alliance members that may be accessed by outside users familiar with and confident in the community.