The invention discloses an analysis and
decision support system based on business and financial fusion of an enterprise, and relates to the technical field of enterprise
informatization management, the
system adopts a star-shaped mode to construct a unified
data warehouse, and realizes accurate analysis of different business scenes of the enterprise by constructing a highly-customized analysis engine, and specifically, the
system can be used for realizing accurate analysis of different business scenes of the enterprise. Aiming at a key scene of new product marketing, various data sources of market demands, historical sales data, market trends and promotion activities can be deeply mined and integrated, future market demands can be accurately predicted through an
algorithm formula such as a market demand prediction
algorithm, comprehensive influences of time decay, market trends and promotion activity factors are fully considered, and the market demands can be accurately predicted. Besides, by utilizing the VR / AR technology, a complex analysis result is presented to a
decision maker in a visual and interactive manner, so that the
decision maker can feel the actual effects of different decision schemes personally on the scene.