Netizen user individual influence measurement and estimation system for network community

Abstract

The invention belongs to the field of social network analysis, particularly relates to a netizen user individual influence measurement and estimation system, method and device for a network community,and aims to solve the problem of inaccurate individual influence estimation in the network community without an explicit social relationship. The system comprises a data acquisition module configuredto acquire topic data and user comment data as input data; an index statistics module which is configured to calculate participation frequency, average participation density and explicit conversion rate; a conversion coefficient acquisition module which is configured to acquire an influence conversion coefficient corresponding to each influence node; and an influence calculation module which is configured to obtain the influence of each influence node based on the influence conversion coefficient. According to the method, the estimation accuracy of the individual influence without the explicit social relationship is improved.

Description

technical field [0001] The invention belongs to the field of social network analysis, and in particular relates to a system, method and device for measuring and estimating individual influence of netizen users in a network community. Background technique [0002] With the popularization of Web2.0 technology, the network community is influencing and changing people's life and work methods. Internet users have not only become information acquirers and consumers, but also information generators and creators. In this process, the interactive process of netizens not only accompanied the emergence of network groups, but also gave birth to some influential network leaders. Rogers pointed out in the book "Diffusion of Innovation" that for some new products and ideas, it is often accepted by a few people first, and then spread to the whole society. The influence ability of these small number of recipients plays an important leverage role in its subsequent diffusion and disseminatio...

AI Technical Summary

Problems solved by technology

[0004] In order to solve the above-mentioned problems in the prior art, that is, in order to solve the problem that the existing influence evaluation method cannot accurately measure and estimate the influence of individual netizens from the network communities without explicit social relations, the first aspect of the present invention, A system for measuring and estimating the individual influence of Internet users in the network community is proposed, which includes: data acquisition module, index statistics module, conversion coefficient acquisition module, and influence calculation module;

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