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Information pushing processing method and device, equipment and storage medium

A technology of information push and processing method, applied in the field of data processing, can solve the problems of inability to effectively guarantee the validity of item information, poor distribution of item resources, and unfavorable maximization of user value.

Inactive Publication Date: 2020-10-27
摩拜(北京)信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, different users have different price sensitivities to item prices. Pushing undifferentiated item information to all users, on the one hand, cannot effectively guarantee the effectiveness of item information push; bad

Method used

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  • Information pushing processing method and device, equipment and storage medium
  • Information pushing processing method and device, equipment and storage medium
  • Information pushing processing method and device, equipment and storage medium

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Embodiment Construction

[0074] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0075] The specific application scenario of this application is: with the rapid development of Internet technology, the influence and penetration of the Internet economy on people's lives is getting deeper and deeper, and refined operation is the key factor to improve the competitiveness of the Internet economy. Among them, accurate push to user groups Item information is an important pa...

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Abstract

The invention provides an information push processing method and device, equipment and a storage medium, and the method comprises the steps of obtaining a feature data set of a user, the feature dataset comprises at least one piece of feature data, and the feature data comprises state feature data and behavior feature data; according to the feature data set, determining the price sensitivity of the user for at least one item price data; and pushing article information according to the price sensitivity of the user to the price data of at least one article. The article information matched withthe price sensitivity of the user is pushed to the user, on one hand, the transaction rate of the article is improved, the effectiveness of article information pushing is ensured, on the other hand,the maximization of the user value is facilitated, and the article resource allocation effect is remarkable.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to an information push processing method, device, device and storage medium. Background technique [0002] With the rapid development of Internet technology, the influence and penetration of the Internet economy on people's lives is getting deeper and deeper. Refined operation is a key factor to improve the competitiveness of the Internet economy. Among them, accurate push of item information to users is an important content of refined operation . [0003] In related technologies, when resource allocation of items is carried out, item information is pushed to all potential users, and users decide whether to purchase according to needs. [0004] However, different users have different price sensitivities to item prices. Pushing undifferentiated item information to all users, on the one hand, cannot effectively guarantee the effectiveness of item information pus...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0631G06Q30/0203
Inventor 董钊辰朱俊辉肖秋娴
Owner 摩拜(北京)信息技术有限公司
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