Multimedia data processing method and device, electronic equipment and storage medium

A technology of multimedia data and processing methods, applied in the computer field, can solve problems such as low efficiency, high cost of manual design, long production cycle, etc.

Active Publication Date: 2021-01-12
HANGZHOU NETEASE ZAIGU TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, advertisements are very common in daily life. As an important form of multimedia communication, advertisements can be used to attract users and promote products. ) or other advertising images seen in digital environments. In the prior art, the method of generating advertising materials is mainly by manual design, and all materials are manually designed by designers. However, manual design is costly and inefficient , long production cycle

Method used

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  • Multimedia data processing method and device, electronic equipment and storage medium
  • Multimedia data processing method and device, electronic equipment and storage medium
  • Multimedia data processing method and device, electronic equipment and storage medium

Examples

Experimental program
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Embodiment approach

[0199] 1) Determine the encoding mode of the target multimedia element picture.

[0200] At present, the encoding modes of color pictures usually include RGB and RGBA, where R, G, and B represent the three color channels of red, green and blue, and A represents transparency, and the value range is [0, 255]. The final color of each pixel in the RGB image is determined by the values ​​of the three channels. In addition to the fusion of the three colors, RGBA also adds transparency. When A=0, the pixel is completely transparent.

[0201] Usually, the scene image of normal shooting usually adopts RGB encoding mode, but the original image may be modified, so the scene image will also have RGBA encoding mode, the A channel in the scene image of RGBA encoding mode is usually greater than 0, and the transparent base image Generally, the RGBA encoding mode is adopted, and the transparency of other positions in the picture except the main body of the product is 0.

[0202] 2) If it is ...

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Abstract

The invention relates to the technical field of computers, in particular to a multimedia data processing method and device, electronic equipment and a storage medium, and the method comprises steps ofobtaining a target multimedia element picture, and determining the theme color of the target multimedia element picture; and determining a template corresponding to the target multimedia element picture according to the type of the target multimedia element picture, and synthesizing the multimedia object according to the target multimedia element picture and the determined theme color and template so that self-adaptive intelligent multimedia object synthesis is realized according to the target multimedia element picture, and synthesis efficiency of the multimedia object being improved. The method is advantaged in that efficiency of generation is improved.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a multimedia data processing method, device, electronic equipment and storage medium. Background technique [0002] At present, advertisements are very common in daily life. As an important form of multimedia communication, advertisements can be used to attract users and promote products. ) or other advertising images seen in digital environments. In the prior art, the method of generating advertising materials is mainly by manual design, and all materials are manually designed by designers. However, manual design is costly and inefficient , The production cycle is long. Contents of the invention [0003] Embodiments of the present application provide a multimedia data processing method, device, electronic device, and storage medium, so as to improve the efficiency of advertising material generation. [0004] The specific technical scheme that the embodiment o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/262H04N5/265H04N21/81G06Q30/02
CPCH04N5/262H04N5/265H04N21/812H04N21/8153G06Q30/0276
Inventor 朱慢潘胜一
Owner HANGZHOU NETEASE ZAIGU TECH CO LTD
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