Recommendation and live-streaming interface display method, computer storage medium and program product

A technology of live broadcast room and display interface, applied in the field of live broadcast, can solve problems such as differences in audience and user demands, and achieve the effect of satisfying personalized demands

Active Publication Date: 2022-02-25
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the existing live broadcast solutions, no matter what the demands of the audience users are, the anchor will explain or explain the same content to the audience users. This scheme can only help the audience users understand the products, but it cannot solve the existence of different audience user demands. question of difference

Method used

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  • Recommendation and live-streaming interface display method, computer storage medium and program product
  • Recommendation and live-streaming interface display method, computer storage medium and program product
  • Recommendation and live-streaming interface display method, computer storage medium and program product

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 An exemplary system for a method for recommending real-time personalized information applicable to live broadcast rooms according to the embodiment of the present application is shown. Such as figure 1 As shown, the system 100 may include a server 102, a communication network 104, and / or one or more user devices 106, figure 1 The example in is multiple user devices.

[0025] Server 102 may be any suitable server for storing information, data, programs, and / or any other suitable type of content. In some embodiments, server 102 may perform any suitable function. For example, in some embodiments, the server 102 can be used to make personalized recommendations for audience users in the live broadcast room. As an optional example, in some embodiments, the server 102 may be used to make different recommendations for different audience users based on the host's explanation content and user preference information. As another example, in some embodiments, the serve...

Embodiment 2

[0031] see Figure 2A , which shows a schematic flowchart of a real-time personalized information recommendation method suitable for live broadcast rooms provided by the embodiment of the present application, as shown in the figure, which includes:

[0032] S201. Obtain the real-time explanation content of the anchor in the live broadcast room during a preset time period, and the explanation content includes voice, text or image.

[0033] In this embodiment, the anchor may be a real anchor or a virtual anchor, which is not limited in this embodiment.

[0034]The anchor's explanation content within the preset time period may be the real-time explanation content of the anchor within a preset shorter time period before and / or after the current time point. The preset time period can be determined according to the anchor's broadcast paragraph, for example, according to the time when the anchor broadcasts the current object (such as current merchandise, current news, etc.), or the ...

Embodiment 3

[0058] see Figure 3A , which shows a schematic flowchart of a real-time personalized information recommendation method suitable for live broadcast rooms provided by the embodiment of the present application, as shown in the figure, which includes:

[0059] S301. Obtain the real-time explanation content of the anchor in the live broadcast room in a preset time period.

[0060] For the specific implementation manner of this step, reference may be made to the foregoing embodiments, and details are not repeated here.

[0061] S302. Perform a first granular intent analysis on the explanation content to obtain a first intent analysis result.

[0062] S303. Based on the first intent analysis result, perform a second granularity intent analysis on the explanation content to obtain a second intent analysis result.

[0063] S304. Determine the live broadcast intention corresponding to the preset time period according to the second intention analysis result.

[0064] Wherein, the ana...

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PUM

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Abstract

The embodiment of the invention provides a real-time personalized information recommendation method suitable for a live-streaming room, a live-streaming interface display method, a computer storage medium and a program product. The real-time personalized information recommendation method suitable for the live-streaming room comprises the steps that: real-time explanation content of an anchor in the live-streaming room in a preset time period is acquired, wherein the explanation content comprises voice, characters or images; intention analysis is performed on the explanation content to obtain a live-streaming intention corresponding to the preset time period; a plurality of candidate recommendation materials matched with the live-streaming intention are obtained from a live-streaming content library in which a plurality of live-streaming materials are pre-stored; user preference information of a plurality of audience users in the live-streaming room in the preset time period is obtained; for each audience user, a matched recommendation material is selected from the plurality of candidate recommendation materials according to the corresponding user preference information; and for each audience user, the matched recommendation material is respectively displayed in a preset area of a display interface of the live-streamingroom.

Description

technical field [0001] The embodiments of the present application relate to the field of live broadcast technology, and in particular to a method for recommending real-time personalized information suitable for live broadcast rooms, a method for displaying a live broadcast interface, computer storage media, and program products. Background technique [0002] With the rise of live broadcast applications, more and more transactions are carried out by means of live broadcasts, such as information promotion or commodity sales by means of live broadcasts. In the current live broadcast, there is a 1-to-N relationship between the anchor and audience users in the live broadcast room, that is, the same anchor can only explain the same content to different audience users in the same time period. [0003] However, for viewers who enter the live broadcast room at the same time period, their demands may be different. For example, in the e-commerce scenario, for the products sold, some a...

Claims

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Application Information

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IPC IPC(8): H04N21/2187G06F16/2457G06F16/2458G06F16/9535G06N20/00G06Q30/06H04N21/254H04N21/442H04N21/454H04N21/466H04N21/478H04N21/4788H04N21/482
CPCH04N21/2187H04N21/2542H04N21/4788H04N21/47815H04N21/44213H04N21/454H04N21/4668H04N21/4826G06F16/24578G06F16/2474G06Q30/0631G06F16/9535G06N20/00
Inventor 史运洲赵中州周伟陈海青
Owner ALIBABA (CHINA) CO LTD
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