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Integrated media playing system and playing management method applying same

A system platform, media playback technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as inability to attract consumers and ineffective brands

Inactive Publication Date: 2022-03-25
徐汉阳 +2
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Facing the advertising status quo of "merchants pay first, consumers don't like to watch, and brands are ineffective", traditional media can no longer attract consumers, so a new advertising playback system and management mode are urgently needed

Method used

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  • Integrated media playing system and playing management method applying same
  • Integrated media playing system and playing management method applying same

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0102] Example 1: Digital verification. When consumers are listening to the radio, watching TV or reading newspapers, a set of numbers or voice prompts will pop up on the screen from time to time, such as: 258. After the consumer uses the remote control to input the number 258 accurately, it will be included in the effective advertising time ;

example 2

[0103] Example 2: During the process of watching the advertisement, the consumer will pop up or play multiple-choice questions or fill-in-the-blank questions related to the advertisement content on the screen, and the reward will be more:

[0104] ① There are three times "New Era" appears in the advertisement, and there are three answers: three times, six times, and eight times. In the case of only one correct answer, use the remote control to click behind the correct number to confirm, and it will be included in the effective advertising time.

[0105] ②What is the main content of the ad? There are three answers. If there is only one correct answer, you must read all the content carefully before clicking Confirm after the correct answer, which will be included in the effective advertising time.

[0106] (6) Take pictures, listen to or watch media materials on the smart display terminal, and verify that the content is the fit of the photos or videos taken by the consumers on t...

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Abstract

An integrated media playing system comprises a system platform and an intelligent display terminal, and data transmission is achieved between the system platform and the intelligent display terminal. The system platform comprises a media material uploading system, a media publishing system, a media interaction system and a media operation system; the media material uploading system comprises a system platform uploading module and a mobile terminal uploading module; the media publishing system comprises a film arranging and issuing module and a content display module. Media materials are uploaded to the system platform through the media material uploading system, and after being processed by the scheduling issuing module, the media materials are issued to the intelligent display terminal to be published and displayed. The media interaction system comprises a man-machine interaction module and a terminal information feedback response module; a consumer carries out interaction verification through the man-machine interaction module; the media operation system comprises an advertiser payment module and a consumer income module. According to the playing system, news effectiveness and brand influence of media are improved, a large amount of funds and expenses can be saved, environmental pollution is reduced, and the spreading rate and speed of programs are improved.

Description

technical field [0001] The invention relates to a new mode and method for integrating traditional media radio, television and newspapers on television to realize display. Background technique [0002] Internet media attract consumers' attention by providing them with more and better service information and video entertainment services, occupying most of the advertising market. Facing the advertising status quo of "merchants pay first, consumers don't like to watch, and brands have no effect", traditional media can no longer attract consumers, so a new advertising broadcasting system and management mode are urgently needed. Contents of the invention [0003] The present invention aims at the defects mentioned in the background technology, one is to provide a new integrated media playback system, and the other is to provide a playback management method using the system. [0004] The technical solution adopted by the present invention is: an integrated media playing system, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2543H04N21/2547H04N21/262H04N21/431H04N21/433H04N21/458H04N21/81
CPCH04N21/4312H04N21/4316H04N21/4331H04N21/812H04N21/458H04N21/2547H04N21/26225H04N21/2543
Inventor 徐汉阳徐子阳徐雅薇
Owner 徐汉阳
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