Systems and methods for performing variable data printing

a variable data and printing system technology, applied in the field of digital printing, can solve the problems of people becoming a workflow bottleneck, complex implementation of vdp campaigns,

Inactive Publication Date: 2005-07-21
HEWLETT PACKARD DEV CO LP
View PDF2 Cites 29 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As should be understood, implementing a VDP campaign can be very complex.
Since persons with the required level of specialized knowledge are somewhat rare, this person can become a workflow bottleneck in the implementation of VDP campaigns.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Systems and methods for performing variable data printing
  • Systems and methods for performing variable data printing
  • Systems and methods for performing variable data printing

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0014] As will be described in detail here, systems and methods for performing variable data printing are provided that can potentially improve the efficiency of the workflow process for implementing a variable data print (VDP) campaign. Specifically, several embodiments will be described herein that include discretely defined portions of a VDP campaign. By way of example, these portions can include a design portion, which typically involves work provided by a graphic artist, a rules portion, which typically involves work provided by a marketing department, and a variable data portion, which typically includes information provided by a database administrator and / or information technologist. By specifically defining the inputs and outputs associated with each of the portions of a VDP campaign, the functions associated with each of the portions can be separately performed and then merged when the required outputs are received to form a print job.

[0015] Referring now to the drawings, ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

Systems for performing variable data printing are provided. An exemplary system includes a dynamic variable data print (VDP) workflow system operative to receive information corresponding to independent portions of a VDP campaign. The VDP campaign includes a design portion, a rules portion and a variable data portion. The dynamic VDP workflow system is also operative to combine the information received to form a Personalized Print Markup Language Template (PPMLT) print job. Methods also are provided.

Description

TECHNICAL FIELD [0001] The invention generally relates to digital printing and related methods. DESCRIPTION OF THE RELATED ART [0002] In a variable data print (VDP) campaign, hardcopy, e.g., an advertising brochure, is produced that includes variable data. Variable data enhances the hardcopy by personalizing the content for the intended recipients. Specifically, the variable data is placed within copy holes defined on the hardcopy, with the copy holes being based upon a set of rules that govern the VDP campaign. By way of example, a rule may include placing variable data within a copy hole based on the age of the intended recipient of the hardcopy. Thus, in the event that the intended recipient is over fifty-five years of age, the variable data placed within the copy hole might include information about travel activities. In contrast, if the intended recipient is a teenager, the variable data placed within the copy hole might include information about various universities. [0003] As...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(United States)
IPC IPC(8): G06F15/00G06Q10/00
CPCG06Q10/10
Inventor OBRADOVIC, PETARABEL, DONALD R.POUPKO, OURIHIEBERT, STEVEN P.
Owner HEWLETT PACKARD DEV CO LP
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap