Systems and methods for performing variable data printing

Abstract

Systems for performing variable data printing are provided. An exemplary system includes a dynamic variable data print (VDP) workflow system operative to receive information corresponding to independent portions of a VDP campaign. The VDP campaign includes a design portion, a rules portion and a variable data portion. The dynamic VDP workflow system is also operative to combine the information received to form a Personalized Print Markup Language Template (PPMLT) print job. Methods also are provided.

Description

TECHNICAL FIELD [0001] The invention generally relates to digital printing and related methods. DESCRIPTION OF THE RELATED ART [0002] In a variable data print (VDP) campaign, hardcopy, e.g., an advertising brochure, is produced that includes variable data. Variable data enhances the hardcopy by personalizing the content for the intended recipients. Specifically, the variable data is placed within copy holes defined on the hardcopy, with the copy holes being based upon a set of rules that govern the VDP campaign. By way of example, a rule may include placing variable data within a copy hole based on the age of the intended recipient of the hardcopy. Thus, in the event that the intended recipient is over fifty-five years of age, the variable data placed within the copy hole might include information about travel activities. In contrast, if the intended recipient is a teenager, the variable data placed within the copy hole might include information about various universities. [0003] As...

AI Technical Summary

Problems solved by technology

As should be understood, implementing a VDP campaign can be very complex.

Since persons with the required level of specialized knowledge are somewhat rare, this person can become a workflow bottleneck in the implementation of VDP campaigns.

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