Systems and methods for using video services records to provide targeted marketing services

Abstract

Systems and methods can include collecting addressability information about users accessing a service provider's IP-based network communication services, collecting information sufficient to identify when the user is accessing the service provider's IP-based network communication services, collecting data from video services usage by the user and using the collected data to associate the user with certain marketing content. The systems and methods can further include sending the marketing content to the user through various distribution channels by using the addressability information. The systems and methods can further include recording the collected information over time to refine the ability o predict the user's receptiveness to certain marketing content so as to improve the effectiveness of TMS.

Description

[0001]This application claims priority to U.S. Provisional Application No. 60 / 917,553 filed May 11, 2007, herein incorporated by reference in its entirety.[0002]The contents of the following applications, filed concurrently herewith, are incorporated by reference in their entirety: U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No. ______, titled “Systems and Methods for Using DNS Records to Provide Targeted Marketing Services,” U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No. ______, titled “Systems and Methods for Using IP Transport Records to Provide Targeted Marketing Services,” U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No. ______, titled “Systems and Methods for Using Voice Services Records to Provide Targeted Marketing Services” and U.S. Non-Provisional patent application Ser. No. ______, Attorney Docket No. ______, titled “Systems and Methods for Using Value-Added Services Records to Provide ...

AI Technical Summary

Benefits of technology

The patent text describes a system and method for using IP-based services to provide targeted marketing services to users. The system and method involve identifying users who are most likely to be receptive to the marketing content and delivering the content to those users. The technical effects of the patent text include cost-effectiveness and improved response to marketing campaigns by delivering relevant content to the right audience. The system and method also utilize information associated with receptiveness and addressability to build and operate a wide range of powerful marketing services.

Problems solved by technology

Entities that employ targeted marketing face two challenges: 1) cost-effectiveness in identifying the individuals or groups most likely to be differentially more receptive to the marketing content; and 2) identifying the location where the marketing content should be sent to reach those individuals or groups.

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