Methods and Systems for Connecting Physical Objects to Digital Communications

Abstract

Disclosed is a system which uses a unique code, for example a QR code, on a physical product. The code is conveniently readable, for example by a smartphone or tablet, and connects the reader to a specific network address. Dynamically variable content is provided at the network address, which may be provided by the product vendor or manufacturer, by the purchaser, or by other parties. The content may vary depending upon which party is accessing the code.

Description

TECHNICAL FIELD[0001]The present invention relates to articles, systems and processes for enabling a connection between physical objects and digital sources.BACKGROUND OF THE INVENTION[0002]On-line communications are in widespread and almost constant use within modern society. The use of various social media platforms, both for broadcast and party specific messaging, has become a commonplace aspect of social and business interactions. Mobile communications platforms, and the widespread adoption of tablet computing, smartphones, and similar technologies have made the predictions of the convergence of communications and computing technology a daily reality.[0003]Some groups have sought to further integrate the digital on-line environment into everyday activities and resources. For example, various parties have proposed clothing which is pre-wired to connect various devices and provide power. Domestic appliances, such as washing machines and microwave ovens, have been modified to inclu...

AI Technical Summary

Benefits of technology

The present invention allows for a simple and direct interface from a product to associated content. This content can be dynamic and may link to specific expressions or creations by the purchaser. The code can act as a unique identifier and link to different types of content, such as social media entries, images, videos, and instructional material. The range of uses and interactions with other online facilities is very wide.

Problems solved by technology

However, while the communications and the group are about a product, they are not actually connected to the product.

Whilst this concept has been explored by various parties, no consistent structure has emerged to facilitate interaction between physical objects and virtual content.

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