System and method for advertisement display on mobile devices

Inactive Publication Date: 2018-07-26
AD CLOUD CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This patent is about adding special effects to videos or images, such as fast movement, changing colors, or shaking. The patent describes how to use these effects to enhance the overall quality of the video or image.

Problems solved by technology

However, banners on a mobile device have shortcomings because they are often small, contain very basic advertisement data and shrink the ad to fit in an application or browser.
Banners on a mobile device rarely attract user attention or excite marketers.
However, video advertising has disadvantages of limited control over the amount of data that is transferred.
A further disadvantage is that there is limited opportunity for a user to interact with displayed video content.
A further disadvantage is that there are often no mechanisms to ensure data is not transferred when a user is charged for data or where roaming charges may apply.
However, pop up messages or banners usually cover only a portion of the screen or the whole screen of a mobile device are generally perceived as intrusive and a nuisance to users.
However, this has disadvantages of requiring special gadgets to be installed on a display of the mobile device to enable a user to interact with the advertisement.
However, there are several disadvantages to lock screen advertising.
Further, there is no guarantee that the user will interact with the displayed advertising content and even that this ad experience can be considered as an impression since often people unlock their device quickly.

Method used

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  • System and method for advertisement display on mobile devices
  • System and method for advertisement display on mobile devices
  • System and method for advertisement display on mobile devices

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0093]Mobile advertising methods in the prior art provide the consumer with little incentive to engage with an advertisement. Further, ad formats fail to communicate brand values and deliver emotion and warmth. The inventors have identified a desire in the advertising industry to provide non-intrusive dynamic, interactive and animated advertising on mobile devices that goes at least some way toward delivering the emotion and warmth presently lacking.

[0094]Touch sensitive screens of common mobile devices facilitate an improvement to user experience as it has been determined that interactive mobile advertisements provide engaging, multi-dimensional experiences where a user has a refreshing sense of control. Embodiments discussed in this specification relate to the delivery and dynamic display of interactive advertisement content on mobile computing devices by the use of screensaver or live wallpaper technology.

[0095]The term “live wallpaper” as used in this specification refers to a t...

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PUM

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Abstract

The invention relates to a system and method of utilising live wallpaper on a mobile device, particularly for advertisement purposes. The system and method are operable to provide dynamic, animated and interactive advertising to mobile computing devices. The advertising is specifically targeted at the user of the mobile device and is presented to the user as live wallpaper when the device is active or as a screensaver when the device is in charging state.

Description

FIELD OF THE INVENTION[0001]The invention relates to a system and method of utilising live wallpaper on a mobile device and in particular to the use of live wallpaper for advertisement purposes.DISCUSSION OF THE PRIOR ART[0002]Advertising services on mobile devices is rapidly gaining popularity. Mobile devices are an ideal marketing platform in part due to the frequency of user engagement.[0003]Marketing campaigns for mobile devices are popular and many software products use advertising banners as a way to monetize. However, banners on a mobile device have shortcomings because they are often small, contain very basic advertisement data and shrink the ad to fit in an application or browser. Banners on a mobile device rarely attract user attention or excite marketers.[0004]Video advertising is gaining popularity for use with mobile devices. However, video advertising has disadvantages of limited control over the amount of data that is transferred. A further disadvantage is that there ...

Claims

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Application Information

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IPC IPC(8): G06F3/0481G06Q30/02G06F3/0488
CPCG06F3/0481G06Q30/0267G06F3/0488G06Q30/0251
InventorLYUBICH, ANASTASSIYADOLGOV, VLADIMIR
OwnerAD CLOUD CO LTD