Method for automatically computing network advertisement grade and displaying advertisement

A network advertising and advertising technology, which is applied in the field of computer networks, can solve the problems that the advertising platform cannot obtain the maximum profit, etc.

Inactive Publication Date: 2009-02-04
陈正伟
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  • Abstract
  • Description
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Problems solved by technology

When online advertising develops to pay according to the effect, the advertising platform will inevitably encounter a problem, because the e

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  • Method for automatically computing network advertisement grade and displaying advertisement
  • Method for automatically computing network advertisement grade and displaying advertisement
  • Method for automatically computing network advertisement grade and displaying advertisement

Examples

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Embodiment Construction

[0032] A specific application example of the present invention: when an advertiser wants to publish an advertisement on an advertising platform, he inputs information related to the advertisement on the web page, including: the information of the advertiser itself, the information of the product to be advertised, and the types of potential consumers. The program in the background of the web page extracts the necessary attributes from the information entered by the advertiser, and calculates the grade value of the advertisement based on these attributes. Then compare the rank value of this advertisement with other advertisement rank values ​​expected to be published in the same position. If the rank value of this advertisement is higher, it will be placed in the front, and other advertisements with lower rank will be placed in the back order. If the rank value of this advertisement is lower, it should be ranked according to the rank value. In this way, advertisements with highe...

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Abstract

The invention relates to a method for evaluating the grade of a network advertisement and displaying the advertisement according to the grade. Firstly, a network advertisement and the correlation attributes of participants (comprising, without limitation to the following attributes: registered capital of an advertiser, employee number of the advertiser, the site of the advertiser, the product of the advertisement, classification of the advertisement product, the value of the advertisement product, the release site of the advertisement, the amount of advertising expenses, the exclusiveness of the advertisement, the age of consumers, income level of the consumers, the education levels of the consumers, the terrain of customers and the like) are extracted, the attribute value, the attribute coefficient and attribute correlation coefficient those the attribute corresponds to are obtained from a database, and the grade (value) of the advertisement is automatically calculated through a formula. The network advertisements are displayed in sequence according to the grades of the advertisements.

Description

technical field [0001] The invention relates to computer network technology, in particular to the technology of using computer to calculate the grade of network advertisement and display the advertisement according to the grade, especially to the network advertisement release system and platform. Background technique [0002] With the rapid development of the Internet, the Internet has become a veritable fourth media. Various online advertising platforms utilizing the Internet for advertising have sprung up like mushrooms after rain. At present, online advertising mainly stays in pay-per-click and bidding ranking. The characteristics of pay-per-click determine that the bidding ranking can win the maximum profit for the advertising platform. But with the development of online advertising, the future trend will be online advertising that pays for its effects. When online advertising develops to pay according to the effect, the advertising platform will inevitably encounter ...

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Application Information

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IPC IPC(8): H04L12/18H04L12/26H04L12/24
Inventor 陈正伟
Owner 陈正伟
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