Device and method for building model

A model and social model technology, applied in the fields of instrumentation, computing, electrical and digital data processing, etc., can solve problems such as discomfort for different users, lack of social and interactive effects of user models, and non-optimal systems

Inactive Publication Date: 2010-02-24
IBM CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although equipped with many information filtering and retrieval systems, such as recommender systems, web search engines, and digital library systems, today's systems are far from optimal
The main problem of existing retrieval systems is that the user model lacks sociality and interaction, and thus is not suitable for various users

Method used

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  • Device and method for building model
  • Device and method for building model
  • Device and method for building model

Examples

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Embodiment Construction

[0019] Specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings. If it is considered that the detailed description of some related prior art may obscure the gist of the present invention, the detailed description thereof will not be provided here. In the same embodiment, the same reference numerals are used for elements or elements performing the same function.

[0020] In the following, some terms to be used in the embodiments of the present invention will be described first.

[0021] Behavior log-used to record user actions on web pages, etc., which can be tracked from server logs or through tools in the browser (such as the Google toolbar). User behavior logs include web browsing, click process flow, bookmarks, tags, search terms, time spent on web pages, and more.

[0022] Web page content: indicates the composition of the web page, which can be divided into several topics, which can be collected by searc...

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Abstract

The invention provides a device and a method for building a user social model. The device comprises a web page modeling unit, a behavior recording unit and an evolutionary modeling unit. The web pagemodeling unit is used for building a web page model according to the contents of the web page. The behavior recording unit is used for recording the behavior log of at least a user toward the web page. The evolutionary modeling unit is used for building the social model of at least a user by utilizing the information relevant to the web page model according to the behavior log. The information relevant to the web page model comprises the topic information of the web page model and the information from other users. By adopting the device and the method of the invention to build the user socialmodel, the potential interests and hobbies of the users can be found out more accurately and the individualized services can be better provided to the users.

Description

technical field [0001] The present invention relates to a device and a method for establishing a user model and a web page model, and more particularly, the present invention relates to a device and a method for establishing a user model and a web page model based on content data and social evolution. Background technique [0002] The establishment of user models refers to grasping the interests and needs of network users, and identifying their areas or topics of interest, such as sports, music, programming, and so on. It plays a key role in the fields of personalized research, personalized advertising, and music / book / video recommendation. Although equipped with many information filtering and retrieval systems, such as recommender systems, web search engines, and digital library systems, today's systems are far from optimal. The main problem of existing retrieval systems is that the user model lacks sociality and interaction, so it is not suitable for various users. [000...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 袁泉赵石顽张夏天付荣耀
Owner IBM CORP
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