System for managing customized advertisement using indicator on webpage

A technology of indicators and web pages, applied in advertisements, instruments, data processing applications, etc., can solve the problems of advertisers' customized service restrictions, sponsors not understanding advertisements, unclear search order and timeliness, etc.

CN101772778AInactive Publication Date: 2010-07-07怡斯福乐株式会社
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2010-07-07
Estimated Expiration
Not applicable · inactive patent

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Abstract

The present invention relates to a system for managing a customized advertisement that uses an indicator, the system including: a layer that is stacked on a surface of a specific web page at a size corresponding to a web page and is output on a monitor; a layer forming module that activates the layer when the specific web page is activated and controls the size of the layer to the size of the web page; at least one indicator that is included in the layer and is associated with coordinate values corresponding to specific contents or space positions to be exposed on the surface of the specific web page; and indicator generating module that generates the indicator; an indicator establishing module that forms advertisement contents in the indicator and determines an advertisement progress by a bidding unit performing a bid for an advertiser target; and a calculation module that calculates advertisement costs according to the progress of the advertisement. In the system for managing the customized advertisement that uses the indicator in the web page according to the present invention, the layer is formed on the surface of the web page and the advertisement means referred to as the indicator is displayed on the layer, such that the advertisement can directly be implemented on the web page at low cost and still stimulate the user's curiosity, making it possible to create a new advertisement paradigm, which can stimulate the interest of advertisers and users pursuing various desires.
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Description

technical field

[0001] The present invention relates to a system for managing customized advertisements using pointers on webpages, and in particular to a new advertising medium implemented by pointers when various information is output together in a single webpage through the screen A system for managing advertisements, the indicator superimposes important advertisement contents from various information on his / her desired web page by using separate, transparent layers, and displays the advertisement contents on transparent layers , when the user generates the advertisement content by himself / herself or selects various advertisement contents provided by the service provider, use the indicator to display the advertisement content on the webpage expected to be exposed, and the indicator selects and determines the content selected by the user Bidding or various advertising options provided by service providers, such as price, cycle, type, keywords, links, etc. Furthermore, a plu...

Examples

Embodiment Construction

[0039] Hereinafter, embodiments of the present invention will be described in detail according to the accompanying drawings. The accompanying drawings are not necessarily to scale, and like reference symbols throughout the figures represent similar components.

[0040] figure 1 is a conceptual diagram showing a schematic configuration of a system 10 for managing customized advertisements using pointers according to the present invention.

[0041] The system 10 of the present invention for managing customized advertisements using indicators can freely connect a single configuration, called indicator 100, to a specific position or specific content in a web page through the process of creating an advertisement, and can store and classify it The web page 40 on which the pointer 100 is displayed is individually stored as a web page file, file, etc., and the system 10 includes a client server 20, which is a main component for generating the pointer 100, and a system server 30, whic...