System for managing customized advertisement using indicator on webpage

Abstract

The present invention relates to a system for managing a customized advertisement that uses an indicator, the system including: a layer that is stacked on a surface of a specific web page at a size corresponding to a web page and is output on a monitor; a layer forming module that activates the layer when the specific web page is activated and controls the size of the layer to the size of the web page; at least one indicator that is included in the layer and is associated with coordinate values corresponding to specific contents or space positions to be exposed on the surface of the specific web page; and indicator generating module that generates the indicator; an indicator establishing module that forms advertisement contents in the indicator and determines an advertisement progress by a bidding unit performing a bid for an advertiser target; and a calculation module that calculates advertisement costs according to the progress of the advertisement. In the system for managing the customized advertisement that uses the indicator in the web page according to the present invention, the layer is formed on the surface of the web page and the advertisement means referred to as the indicator is displayed on the layer, such that the advertisement can directly be implemented on the web page at low cost and still stimulate the user's curiosity, making it possible to create a new advertisement paradigm, which can stimulate the interest of advertisers and users pursuing various desires.

Description

technical field [0001] The present invention relates to a system for managing customized advertisements using pointers on webpages, and in particular to a new advertising medium implemented by pointers when various information is output together in a single webpage through the screen A system for managing advertisements, the indicator superimposes important advertisement contents from various information on his / her desired web page by using separate, transparent layers, and displays the advertisement contents on transparent layers , when the user generates the advertisement content by himself / herself or selects various advertisement contents provided by the service provider, use the indicator to display the advertisement content on the webpage expected to be exposed, and the indicator selects and determines the content selected by the user Bidding or various advertising options provided by service providers, such as price, cycle, type, keywords, links, etc. Furthermore, a plu...

AI Technical Summary

Problems solved by technology

However, this type of online advertising method has some problems: due to irregular implementation, such as unclear search sequence and aging fraud, sponsors do not know when / where their ads will be exposed, so they only Ability to perform quantitative estimates on the number of hits and visitors

In reality, however, there are price and fairness issues with inserting roll-up ads on the website of the Korea Intellectual Property Office

Furthermore, it is impossible for a competing patent firm to license the label

[0010] Therefore, search advertisements or label advertisements are considered to be the most advantageous advertisements among the existing advertisements, but the choices of advertisers who want to advertise are greatly limited, and the customized services given to advertisers have preset restrictions

Further, it is not possible for a common user to expose his / her desired advertisement in desired position, price, period and format

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