Method and system for obtaining brand sequence and guiding brand consumption by Internet survey

Abstract

The invention discloses a method and system for obtaining brand sequence and guiding brand consumption by Internet survey. The method comprises the following steps: loading questionnaire information required to be subjected to brand survey onto a brand consumption server platform; transmitting accepted related answer information to the brand consumption service platform by a user terminal by virtue of the Internet; carrying out statistic on brand keywords in the related answer information by the brand consumption service platform, and generating a brand survey result report according to statistic result; loading commodity sale information onto the brand consumption service platform to cause the commodity sale information and the brands in the brand survey result report to be in one-to-one correspondence; and providing the commodity sale information to the user terminal which submits the related answer information by the brand consumption service platform. According to the embodiment of the invention, the quality of each brand can be objectively reflected, and a consumer can be correctly guided to perform brand consumption.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and a system for obtaining brand ranking through network investigation and guiding brand consumption. Background technique [0002] At present, consumers mainly use the following two ways to recognize the quality of products or services provided by merchants: first, personal experience and word of mouth, that is, the evaluation made by consumers after using the product or service and word of mouth; Second, advertising bombing, that is, consumers recognize products or services through advertisements. Because there is no lack of boasting in commercial advertisements, its credibility is difficult to convince the public. Only personal experience and word-of-mouth can be convincing. Turning this word of mouth into a consumption guide can guide brand consumption. [0003] Brand consumption guidelines can be made according to the results of online surveys. The traditional o...

AI Technical Summary

Problems solved by technology

[0004] The above-mentioned survey method has the following disadvantages: the reference answers listed in the questionnaire are limited, and there will be cases where the brands supported by consumers are not included in the optional reference answers, and there will also be the first optional Netizens have the most chances to choose the answer randomly, so the brands chosen by consumers are not based on subjective wishes, which makes the survey results unconvincing and cannot correctly guide consumers to brand consumption

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