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Method for directionally advertising

A delivery method and advertising technology, which is applied in the field of advertising, to achieve the effects of easy control, high playback accuracy, and small investment

Inactive Publication Date: 2011-09-28
深圳华北工控股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Through the above content, we can understand that the above goals cannot be achieved simply through traditional advertising and implementation methods

Method used

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  • Method for directionally advertising
  • Method for directionally advertising

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Experimental program
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Embodiment Construction

[0017] (Such as figure 1 shown) a method for targeted advertising and reader information collection,

[0018] Advertisement information display terminal 10 is provided, and the advertisement information display terminal 10 converts advertisement information signal into image and sound signal and expresses it externally, so that the visual and auditory senses of the human body can directly perceive the image and sound signal.

[0019] Through the advertisement information display terminal 10, people can read and grasp the content of specific advertisement information.

[0020] The advertisement information display terminal 10 is a display screen, which may be a large screen such as LCD or LED.

[0021] A human body information collector 20 is provided, and the human body information collector 20 is located around the advertisement information display terminal 10 .

[0022] The human body information collector 20 is used to instantly collect the human body information of a spe...

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Abstract

The invention relates to a method for directionally advertising, wherein an advertisement information displaying terminal is arranged and used for transforming an advertisement information signal to image and sound signals and outward expressing the image and sound signals; a human body information collector is arranged and used for collecting and reading human body information of a specific human body of advertisement information displayed by the advertisement information displaying terminal in real time; and the advertisement information displaying terminal and the human body information collector are respectively connected with a control system. The method comprises the steps of when the specific human body stands nearby the advertisement information displaying terminal and reads the advertisement information displayed by the advertisement information displaying terminal, collecting the human body information of the specific human body by utilizing the human body information collector, transmitting the human body information to the control system; comparing the human body information with human body information parameters in an information storing part through an information comparing part; confirming the advertisement information corresponding to the human body information parameters; and finally, playing the advertisement information through the advertisement information displaying terminal.

Description

technical field [0001] The invention relates to a method for playing advertisements, in particular to a method for playing different advertisements for different ages, genders and different human body information. Background technique [0002] Whether it is the emerging media of the Internet, or traditional newspapers, TV stations and outdoor advertisements, the ultimate goal of any advertisement is to convey the right information to the right people at the right time and place, and to obtain potential purchases at the lowest advertising cost The user obtains information or obtains sales leads. However, in order to reduce the placement of ineffective advertisements and maximize the return on investment, it is difficult to implement the operation mode of traditional advertisements. [0003] We know that traditional advertising is played according to the preset content. The fixed content cannot be changed in real time, resulting in rigid content. The content of the advertisem...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F27/00
Inventor 谭刚
Owner 深圳华北工控股份有限公司
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