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Content pushing methods and device for interactive network protocol television

A network protocol and interactive technology, applied in the content push field of interactive network protocol TV, to achieve the effect of improving real-time response, user experience and accuracy

Active Publication Date: 2012-09-26
HANGZHOU YAOZHI TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the content pushed by IPTV is of various types, including movies and TV series; there is a clear difference

Method used

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  • Content pushing methods and device for interactive network protocol television
  • Content pushing methods and device for interactive network protocol television
  • Content pushing methods and device for interactive network protocol television

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Embodiment Construction

[0073] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and through specific implementation methods.

[0074] figure 1 It is a schematic flow chart of the content pushing method of the IPTV provided in Embodiment 1 of the present invention. This method is used to push the content of the home page of the interactive network protocol TV, such as figure 1 As shown, the method includes the following steps:

[0075] Step S101, collect user behavior log data, and perform time-sharing feature recognition.

[0076] Import the user behavior data into the algorithm database, and the IPTV system will collect user behavior log data, such as the content of the user's historical visits, the number of visits, the time period of visits, and the length of visits. These data can help us conduct in-depth analysis of users.

[0077] The time-sharing feature recognition includes counting the length of time the user w...

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Abstract

The invention discloses content pushing methods and a content pushing device for an interactive network protocol television, including a method for pushing on a front page, a method for pushing a content playing process in real time, a method for pushing matched contents at the start or end of content playing, and a corresponding device. According to the methods and the device, the content pushing accuracy of the interactive network protocol television can be increased remarkably, user experience is improved, the response instantaneity of a pushing system can be improved, and frequent content searching and checking actions of a user are reduced greatly.

Description

technical field [0001] The invention relates to the technical field of network protocol television, in particular to a content pushing method and device for interactive network protocol television. Background technique [0002] IPTV, or Interactive Internet Protocol Television, is a technology that uses a broadband cable TV network and integrates various technologies such as the Internet, multimedia, and communications; and provides home users with a variety of interactive services including digital TV. It can well adapt to the rapid development trend of today's network and make full and effective use of network resources. The main advantages of IPTV are as follows: users can choose the video content provided by various websites on the broadband IP network with a very wide degree of freedom, and realize the substantive interaction between media providers and media consumers. [0003] Personalized push means to use the push engine system to provide users with suitable conten...

Claims

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Application Information

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IPC IPC(8): H04N21/262
Inventor 苏宁军杨志雄张旭何勇
Owner HANGZHOU YAOZHI TECH
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