The invention discloses content pushing methods and a content pushing device for an interactive network protocol television, including a method for pushing on a front page, a method for pushing a content playing process in real time, a method for pushing matched contents at the start or end of content playing, and a corresponding device. According to the methods and the device, the content pushing accuracy of the interactive network protocol television can be increased remarkably, user experience is improved, the response instantaneity of a pushing system can be improved, and frequent content searching and checking actions of a user are reduced greatly.