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A kind of advertisement loading method for mobile terminal

A mobile terminal and advertising technology, which is applied in the field of mobile Internet, can solve problems affecting user experience effects and advertising display speed, and achieve the effect of improving advertising display speed, fast advertising display speed, and improving user experience effect

Active Publication Date: 2016-09-07
阿里巴巴(北京)软件服务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Thus affecting the display speed of ads and affecting the user experience

Method used

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  • A kind of advertisement loading method for mobile terminal
  • A kind of advertisement loading method for mobile terminal
  • A kind of advertisement loading method for mobile terminal

Examples

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Embodiment Construction

[0025] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0026] In describing the present invention, it should be understood that the terms "center", "longitudinal", "transverse", "upper", "lower", "front", "rear", "left", "right", " The orientations or positional relationships indicated by "vertical", "horizontal", "top", "bottom", "inner" and "outer" are based on the orientations or positional relationships shown in the drawings, and are only for the convenience of describing the present invention and Simplified descriptions, rather than indicating or implying that the device or element refe...

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Abstract

The present invention proposes an advertisement loading method for a mobile terminal, which includes the following steps: A: the mobile terminal opens a first session, and sends an advertisement request to the server through the first session; B: the server sends the Nth advertisement request in the advertisement list The page advertisement is pushed to the mobile terminal for display, and the N+1th page advertisement is loaded into the first cache area of ​​the mobile terminal, wherein, N is a positive integer and N+1 is less than or equal to the number of advertisement pages in the advertisement list in the server ; C: The mobile terminal starts a second session, and sends an advertisement request to the server through the second session; D: The server loads the advertisement on page N into the second cache area of ​​the mobile terminal through the second session. According to the advertisement loading method of the embodiment of the present invention, the advertisement loading and display speed in the mobile terminal is fast, the page is smooth, and the requirement for network transmission speed is low, thereby improving the experience effect of users browsing advertisements through the mobile terminal.

Description

technical field [0001] The invention relates to the technical field of the mobile Internet, in particular to an advertisement loading method for a mobile terminal. Background technique [0002] The number of smart phone users in China is growing explosively, followed by the rapid development of mobile advertising business. The main form is that developers embed some codes of third-party advertising companies in smart phone applications. Then, when the user uses the smart phone, the advertising space of the advertising company will appear on the screen of the smart phone. However, due to the relatively slow Internet speed in China at present, caching technology is particularly critical. Since advertising network companies generally use the form of banner advertisements, the current caching technology is to cache part or all of the advertising resources on smartphones. Here, these resources will be called up from the mobile phone the next time these advertisements are display...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04M1/725H04M1/72445
Inventor 方子恺王克刘瑜许臻
Owner 阿里巴巴(北京)软件服务有限公司
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