Method, device and apparatus for determining key index terms

Abstract

The purpose of the invention is to provide a method, device and apparatus for determining key index terms. The method comprises: obtaining the respective display importance information of a plurality of index terms selected by a user and user importance information; and according to the display importance information of the plurality of index terms and the user importance information, determining at least one key index term from the plurality of index terms. The method for determining the display importance information of an index term involves obtaining information about the ordering position of user historical correlation data of the index term respectively in each data classification, the user historical correlation data of the index term belonging to multiple data classifications; and then according to the ordering position information, obtaining the display importance information of the index term. The method for determining the user importance information of the index term involves determining the appearance frequency information of at least one segmentation fragment obtained after segmentation processing is performed on the index term in the user and/or index terms selected by the user and other users; and according to the appearance frequency information, determining the user importance information of the index term.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for determining key index words. Background technique [0002] With the rapid development of Internet technology, the demand for advertising on the Internet continues to grow. The existing advertisement placement scheme is generally as follows: a user, such as an advertiser, first selects multiple index words when placing advertisements, and one index word he chooses points to an online advertisement, then ordinary Internet users enter query sequences to perform When searching, the network advertisement pointed to by the index words that the query sequence can match is provided to ordinary network users, so as to realize advertisement delivery. [0003] It can be seen that index words are very important in order to enable ordinary Internet users to obtain advertising information that meets their needs. In particular, if the key index words can be determine...

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, users can only rely on their experience to judge which index words are more important key index words among all the index words selected by them.

This method of manual judgment is relatively subjective and cannot accurately determine the key index words

Therefore, the adjustment of advertisement positions based on the key index words determined by this subjective judgment is often difficult to meet the needs of ordinary network users for obtaining advertisement information.

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