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Method, terminal and system of data presentation

A data display and terminal technology, applied in the field of data display, can solve problems such as increasing operational complexity

Active Publication Date: 2014-04-02
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The inventors of the present invention found that the current interactive video advertisements are processed by synthesizing video data and advertisement data, which undoubtedly increases the complexity of the operation

Method used

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  • Method, terminal and system of data presentation
  • Method, terminal and system of data presentation
  • Method, terminal and system of data presentation

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Embodiment Construction

[0115] The embodiment of the present invention provides a method for displaying data. Advertisement data to be displayed is separated from video data, which avoids operational complexity caused by synthesizing advertisement data and video data. The embodiment of the present invention also provides a corresponding terminal and system. Each will be described in detail below.

[0116] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative efforts fall within the protection scope of the present invention.

[0117]refer to figure 1 , an embodiment of a data display method in the embodiment of the present inv...

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Abstract

The present invention discloses a method of data presentation, which comprises the steps of: receiving pause or stop trigger instruction, when playing a video data; obtaining a relative playing time point played by the video data, when receiving trigger instruction; obtaining at least one advertisement data including the relative playing time point, and associated with the video data; stacking the obtained at least one advertisement data prompt information, in a corresponding video data page of the relative playing time point. The present invention provides a method of data presentation, the advertisement data to be displayed is separated from the video data, thereby avoiding the complexity of the operation of the advertisement data synthesized with the video data, but also can display a plurality of advertising data at the same time.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a data display method, terminal and system. Background technique [0002] The placement of advertisements in videos generally requires the advertising product itself or its logo to appear as props or backgrounds in the video in certain scenarios during video shooting. This model is difficult to get enough attention for the product itself, and the audience is often immersed in the plot and ignores the advertised product. [0003] Before the video is played, after the video is played, or when the video is paused to insert advertisements during the video, users will often reject these advertisements and skip them as much as possible. [0004] At present, there are real-time interactive advertisements. When the video is playing or pausing, the user can use the mouse to click on the hotspot area of ​​the video screen, and the hotspot area will display relevant advertis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/6587H04N21/63H04L29/06
CPCG11B27/105H04N21/26258H04N21/2668H04N21/47217H04N21/4722H04N21/4725H04N21/6125H04N21/6175H04N21/6581H04N21/812H04N21/8547H04N21/858
Inventor 连志鸿穆超
Owner HUAWEI TECH CO LTD
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