An information push method and device

An information push and information access technology, applied in the Internet field, can solve the problems of reducing the user's information access rate to the push, subjectivity, and inability to deeply develop the target user volume, etc., and achieve the effect of increasing the information access rate and information flow.

Active Publication Date: 2018-01-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] 1. The target user group is manually screened by information management personnel, which will make the operation difficult and subjective;
[0005] 2. The target user volume cannot be deeply developed, which will reduce the access rate of users to the pushed information and affect the flow of pushed information

Method used

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  • An information push method and device
  • An information push method and device
  • An information push method and device

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Experimental program
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Embodiment Construction

[0022] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0023] In the method provided by the present invention, when pushing information to the user, the target user is screened out by using the user's historical information visit as an indicator, thereby realizing the automation of screening the target user, and because the screening of the target user depends on the user's historical information visit, This can increase the user's access rate to the pushed information.

[0024] The method provided by the invention is described below:

[0025] see figure 1 , figure 1 The flow chart of the method provided by the embodiment of the present invention. Such as figure 1 As shown, the process may include the following steps:

[0026] Step 101, collect push parameters of each piece of information, and th...

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Abstract

The present application provides an information pushing method and device. Wherein, the method includes: collecting push parameters of each piece of information, said push parameters including: information push time, information push users and the number of times the information is accessed; Information access parameters within the period T, the information access parameters at least include: the number of information accesses within the fixed time period T, information access trends, and the time of the last access to information within T, the information access trends are determined by the information access The number of times is determined; according to the information access parameters of each user in the latest T, the target users who meet the conditions are automatically selected, and the information is pushed to the target users. By adopting the present invention, the purpose of automatically screening target users and pushing information to the target users can be realized, and the information access rate and information flow are improved.

Description

technical field [0001] The present application relates to Internet technology, in particular to an information push method and device. Background technique [0002] Information push is a new technology of mobile Internet. In the current information push method, the target user group is manually selected from the maintained user database by the information manager. For example, the information manager extracts the relevant dimension ( Potential users such as age, gender, occupation, hobbies, income, region, etc.) are used as the target user group, and then push information to the selected target user group to ensure that the target user group can access the pushed information as much as possible. Preferably, the pushed information may be an advertisement or other related content. [0003] However, the current information push method mainly has the following defects: [0004] 1. The target user group is manually screened by information management personnel, which will make ...

Claims

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Application Information

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Patent Type & AuthorityPatents(China)
IPC IPC(8): G06F17/30
CPCG06F16/958G06F16/9535G06Q30/0255G06F16/24578
Inventor吴志坚王嘉陈斌邓雪娇覃武权庄子明邹永林松
OwnerTENCENT TECH (SHENZHEN) CO LTD