Field panoramic data collection method adopting RFID (Radio Frequency Identification) technology

Abstract

The invention discloses a field panoramic data collection method adopting RFID (Radio Frequency Identification) technology. The field panoramic data collection method comprises the following steps: 1) when clients come to visits, counting the number of the clients to determine whether the clients are invited for visiting through telephones; judging whether the clients are visited for the first time or again to determine the identities of the clients; 2) after the identity recognition of salespersons, confirming the salespersons to begin to work for sale; 3) obtaining the visited customer information in real time by the salespersons; 4) when the clients enter model houses for visiting, sweeping cards on control terminals of the model houses by the salespersons, and after the clients visit the model houses, sweeping the cards on the control terminals of the model houses by the salespersons as well; 5) completing the client information during the client reception process by the salespersons; 6) after the clients are sent off when the visiting is completed, sweeping the cards on an imprinter by the salespersons; 7) after the clients are sent off, completing all reception information records on a computer by the salespersons. Useful data from house property sale fields are comprehensively collected in real time, and are effectively managed and analyzed, so that marketing decision analysis support is provided.

Description

technical field [0001] The invention relates to a data collection method, in particular to a case field panorama data collection method using RFID technology. Background technique [0002] In the real estate sales process, almost all marketing-related data comes from the sales case. If we want to provide decision support for real estate marketing analysis, we need to comprehensively collect data from the field and conduct effective management and analysis. In the existing various real estate sales management software, there are several defects in the marketing data collection link: [0003] 1. Insufficient attention was paid to the data of the crime scene, and many valuable ones were ignored. Including: customers' accurate visit time, number of people, stay time, reception process, departure time, etc. [0004] 2. The data collection process is controlled by human beings, which is greatly affected by the work initiative of the reception staff at the case scene. In the ex...

AI Technical Summary

Problems solved by technology

[0004] 2. The data collection process is controlled by human beings, which is greatly affected by the work initiative of the reception staff at the case site

In the existing real estate sales management software, the input of the received customer information depends entirely on the subjective initiative of the case reception staff. Therefore, the case management personnel and marketing decision makers cannot ensure the integrity and accuracy of the data

[0005] 3. The timeliness of data collection is not enough

In the existing real estate sales management software, since all data entry is manual, all of them are entered after the event, and it is impossible to help the sales process in real time

[0006] 4. The details of the collected data are not complete enough

In the existing real estate sales management software, because the data entered comes from the records of the reception staff, many details of the data will be ignored, such as the accurate behavior node information of visiting customers, etc.

In addition, because the data entry is completed after seeing off the customer, many details of the reception are often ignored, such as the customer's special attention to a certain feature of the property, etc.

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