Intelligent advertisement identifying method

An advertisement, a certain amount of technology, applied in the field of identifying advertisement information, which can solve the problem of not being able to display ordinary information.

Inactive Publication Date: 2015-02-04
SHENZHEN INVENO TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

There is another principle of adding disabled fonts, that is, some neutral characters cannot show the difference between ordinary information and advertisements

Method used

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Examples

Experimental program
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Effect test

Embodiment Construction

[0013] 1. Establish a common font library, analyze the titles and contents of all existing information, extract each Chinese character, and arrange and store them in a certain order. Form a common font library. After the common font library is established, there will be basically no changes.

[0014] 2. Create a disused font library, and add commonly used adverbs, modal particles, and some neutral words to the disused font library. Later, according to the actual situation, some neutral words will continue to be added.

[0015] 3. Take out a certain amount of general information samples, which should contain the information of each category. Can be representative in each category. The words of the sample title and the words of the information content are extracted. Among them, the weight of the words in the title is higher than the weight of the words in the content. Then, according to the length of the title and content, calculate the frequency of occurrence of the word i...

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Abstract

The invention discloses an intelligent advertisement identifying method and especially relates to a solving method for identifying an advertisement from mass information. The method comprises the following steps: establishing a word stock and a disabled word stock, wherein the disabled word stock contains some adverbs and modal particles with higher probability of occurrence; selecting some samples including the advertisement and common information; respectively extracting the characteristics of the advertisement and common information; calculating two-classified characteristic probability according to the bayesian algorithm and generating a model; continuously optimizing the model during a use process, thereby increasing the judging accuracy and recall rate of the model for the advertisement; if the probability of the judged advertisement is higher than the information probability, judging the information as the advertisement.

Description

technical field [0001] The invention relates to the identification of advertisement information by intelligent software, in particular to a method for identifying advertisement information in mass information in Internet applications. Background technique [0002] The Internet is currently an important channel for everyone to obtain information. Millions of information are generated on the Internet every day, including a lot of soft text advertisements. A large amount of advertisement information greatly reduces users' interest in reading and consumes traffic, giving used to cause harm; [0003] How to identify such advertisements in the massive amount of information is the difficulty we focus on. Using keyword filtering is currently a feasible and effective method, but the accuracy is not high, and it is easy to be avoided by some advertisements. So we mainly study how to classify advertisements and general information in a Bayesian-like manner. [0004] The current inte...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/27G06Q30/02
Inventor 不公告发明人
Owner SHENZHEN INVENO TECH
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