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Program pushing method and device thereof

A program and program type technology, applied in the Internet field, can solve problems such as limited multimedia applications and failure to reach recommended programs

Inactive Publication Date: 2015-08-19
TVMINING BEIJING MEDIA TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current program recommendation method is limited to the multimedia application itself. For example, when a user uses Youku to watch a program, the server can recommend programs of interest to the user through Youku.
This recommendation method has nothing to do with the user watching the program. No matter what state the user is currently in or what program he wants to watch, the server recommends the same program to the user. You need to manually find the program you want to watch

Method used

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  • Program pushing method and device thereof

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Embodiment Construction

[0044] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0045] figure 1 It is a flowchart of a method for pushing programs in an embodiment of the present invention. Such as figure 1 As shown, including the following steps S11-S13:

[0046] Step S11, acquiring current parameter information.

[0047] Wherein, the parameter information includes at least one or more items of current time, weather, user's current location, working days and non-working days.

[0048] Step S12: Select the first program type corresponding to the current parameter information according to the pre-stored correspondence between the parameter information and the program type.

[0049] Step S13, pushing the programs conforming to the first progr...

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Abstract

The present invention discloses a program pushing method and a device thereof to recommend a program which more satisfies current needs for a user and thus enhancing the effect of program recommendation. The method comprises a step of obtaining current parameter information, a step of selecting the first program type corresponding to the current parameter information according to the corresponding relation between the parameter information and the program type stored in advance, and a step of pushing the program which is in accordance with the first program type to a user. According to the technical scheme, different types of programs are selected and recommended for the user according to the current parameter information, thus the mode of program recommendation is more humane, diversified and targeted and more fits the needs of the user, different needs of the user in different conditions are satisfied, thus the view wish of the programs by the user is improved, and the effect of program recommendation is enhanced.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for pushing programs. Background technique [0002] After the development of communication technology in recent years, multimedia applications have become an indispensable part of people's daily life. More and more users like to watch their favorite programs through the Internet. Therefore, it is recommended to recommend interesting programs to users through the Internet. Program content has become an important research direction in the field of multimedia. However, the current program recommendation method is limited to the multimedia application itself. For example, when the user uses Youku to watch a program, the server can recommend interested programs to the user through Youku. This recommendation method has nothing to do with the user watching the program. No matter what state the user is currently in or what program he wants to watch, the server r...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258
CPCH04N21/25891H04N21/25883
Inventor 王兰莎
Owner TVMINING BEIJING MEDIA TECH
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