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User portrait updating method, apparatus and system

A user and portrait technology, applied in the field of communication, can solve the problems of untimely updates, low processing efficiency, and multiple storage resources, and achieve the effects of improving processing efficiency, reducing storage space and computing resources, and overcoming untimely updates

Inactive Publication Date: 2015-10-28
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] During the research and practice of the prior art, the inventors of the present invention found that because the existing scheme needs to retain user behavior logs within a long period of time, it needs to spend more storage resources, and because each When updating user portraits, it is necessary to traverse all user behavior logs and perform calculations in batches. Therefore, the amount of calculations is also large, resulting in low processing efficiency and untimely updates

Method used

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  • User portrait updating method, apparatus and system
  • User portrait updating method, apparatus and system
  • User portrait updating method, apparatus and system

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0031] This embodiment will be described from the perspective of an apparatus for updating user portraits, and the apparatus for updating user portraits may specifically be integrated in devices such as servers.

[0032] A method for updating a user portrait, comprising: obtaining a current user behavior log, the user behavior log carrying a user identifier and an interest identifier; obtaining a corresponding first interest tag according to the interest identifier; determining a user's behavior type according to the user behavior log Obtaining the latest updated user portrait of the user according to the user identification; updating the user portrait according to the first interest tag, behavior type, and the second interest tag carried in the user portrait.

[0033] Such as Figure 1b As shown, the specific flow of the method for updating the user portrait can be as follows:

[0034] 101. Obtain current user behavior logs.

[0035] For example, the user behavior log can b...

Embodiment 2

[0060] According to the method described in Embodiment 1, an example will be given below for further detailed description.

[0061] In this embodiment, description will be made by taking the device for updating the user portrait integrated in the server as an example.

[0062] Such as figure 2 As shown, a method for updating a user portrait, the specific process may be as follows:

[0063] 201. The server obtains the current user behavior log, where the user behavior log may carry information such as a user identifier and an interest identifier.

[0064] For example, it may specifically obtain the current user behavior log from the terminal when it is determined that the user behavior log is updated; or, receive the current user behavior log reported by the terminal when the user behavior log is updated, and so on.

[0065] Wherein, the user identifier may include a user name, a user account number, and / or a user's email address, etc.; the interest identifier may be the nam...

Embodiment 3

[0103] In order to better implement the above method, an embodiment of the present invention also provides a device for updating user portraits, such as image 3 As shown, the device for updating the user portrait may include a log acquisition unit 301, a label acquisition unit 302, a determination unit 303, a portrait acquisition unit 304, and an update unit 305, as follows:

[0104] The log obtaining unit 301 is configured to obtain current user behavior logs.

[0105] For example, the log obtaining unit 301 may actively obtain the user behavior log from the terminal, such as obtaining the current user behavior log from the terminal when it is determined that the user behavior log is updated; or, the log obtaining unit 301 may also passively receive the user behavior log, For example, the current user behavior log reported by the receiving terminal when the user behavior log is updated, and so on.

[0106] Wherein, the user behavior log may carry information such as a user ...

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Abstract

An embodiment of the invention discloses a user portrait updating method, apparatus and system. According to the embodiment of the invention, the method comprises the steps of: obtaining a current user behavior log; obtaining a corresponding first interest label according to interest identifiers carried in the user behavior log; determining the user behavior type according to the user behavior log; obtaining a user portrait updated most recently according to the interest identifiers in the user behavior log; and updating the user portrait according to the first interest label, the behavior type and a second interest label carried in the user portrait. According to the technical scheme, the user portrait can be updated in real time, the consumption of stored resources can be reduced, the calculated amount is reduced, and the processing efficiency is improved.

Description

technical field [0001] The present invention relates to the field of communication technologies, and in particular to a method, device and system for updating user portraits. Background technique [0002] User portrait, also known as user persona (Persona), is an effective tool for outlining target users, contacting user demands and design direction, and it has been widely used in various fields. For example, in a specific implementation, user portraits can be used as a set of tags used to characterize user characteristics, for example, it can include basic attributes such as age, gender, and / or education, as well as user interest characteristics, such as women's clothing and / or Apparel etc. The determination and updating of user portraits is of great significance for the targeted dissemination of subsequent information, such as the targeted delivery of advertisements. [0003] The update of existing user portraits mainly relies on offline calculations. For example, user b...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/1734G06F16/1737
Inventor 尹程果
Owner SHENZHEN TENCENT COMP SYST CO LTD
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