Store customer group analysis and stream of people information system and usage method thereof

Abstract

The invention discloses a store customer group analysis and stream of people information system and a usage method thereof. The store customer group analysis and stream of people information system comprises a processor, a trend detection unit which is arranged outside a store and detects a trend of a passerby so as to acquire trend information, and an image acquisition unit which is arranged in the store and captures images of customers who go into and out of the store so as to acquire a customer image and an in-out time image. The processor analyzes the trend information so as to generate passerby stream information and analyzes the customer image so as to process the in-out time so as to generate store stream of people information. And then according to the passerby stream information and the store stream of people information, store customer group information is generated. Therefore, by using the system and the method in the invention, an accurate market strategy and marketing can be provided.

Description

technical field [0001] The present invention relates to a customer group analysis system, in detail, the present invention is a customer group analysis and people flow information system and its usage method. Background technique [0002] With the advancement of computer systems, the retail industry began to try to use computers to manage store merchandise, that is, to use point-of-sale information systems (point of sale; POS), which usually use a host computer combined with a scanner to connect to the cash register for management. [0003] When the customer checks out, the merchant reads the barcode on the product through the scanner, and the cash register calculates the price according to the read product information, so that the computer host can count the sales of the product, and it can also be combined with credit cards and membership cards. Manage customer information so that you can understand customer behavior. It can be seen that the existing POS system only condu...

AI Technical Summary

Problems solved by technology

[0005] Since the current POS system can only analyze the sales side, that is, the after-sales analysis of products, it is impossible to understand the pre-sales information such as customer flow, store entry rate, or purchase rate one by one, so it is difficult to grasp the overview of the surrounding business districts and customer groups.

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