Method and device for obtaining replacing cycle of terminal device

A terminal device and device technology, applied in the computer field, can solve problems such as difficult to meet the accuracy requirements of target purchaser user recognition, one-sided replacement probability of target user, limited number of users, etc.

Active Publication Date: 2016-06-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the disadvantage of this method is that the number of users covered by the data of mobile phone manufacturers is limited, and it is difficult to meet the needs of high-coverage targeted delivery. Moreover, the CRM data of mobile phone manufacturers is only the sales data of a single brand of mobile phones and cannot cover users. All mobile phone replacement records, based on this data to estimate the replacement probability of the target user will be too one-sided, and it is difficult to meet the requirements of the advertiser for the accuracy of target user identification

Method used

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  • Method and device for obtaining replacing cycle of terminal device
  • Method and device for obtaining replacing cycle of terminal device
  • Method and device for obtaining replacing cycle of terminal device

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Embodiment Construction

[0060] Such as figure 1 as shown, figure 1 It is a schematic flowchart of an embodiment of the method for obtaining the terminal equipment replacement period of the present invention. In this embodiment, the method for obtaining the terminal equipment replacement cycle includes:

[0061] 101. Acquire a first account, where the first account is a user account in a preset application program.

[0062] In this embodiment, the preset application program is an application program installed on a terminal device, wherein the terminal device may be a mobile phone, a tablet computer, etc., and the preset application program may be chat software, game software, music software, etc., here No restrictions. After the user logs in the preset application program with the first account, the login information of the first account is recorded in the server, wherein the first account is the user account registered by the user in the preset application program, and the login information includes...

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Abstract

The embodiment of the invention discloses a method and device for obtaining a replacing cycle of a terminal device. The method provided by the embodiment of the invention comprises following steps of obtaining a first account, wherein the first account is a user account in a preset application program; obtaining a device identifier set corresponding to the first account, wherein the device identifier set comprises at least one device identifier, the device identifier is used for uniquely identifying the terminal device; obtaining a using duration respectively corresponding to each device identifier in the device identifier set; and calculating the replacing cycle of the terminal device corresponding to the first account according to the using duration respectively corresponding to each device identifier.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and a device for acquiring the replacement cycle of terminal equipment. Background technique [0002] After the online advertising of branded mobile phones is launched, the sales conversion rate is the most concerned evaluation index of advertising effect for advertisers of branded mobile phones. If you want mobile phone ads to accurately reach users with potential purchase intentions, it is key to identify users who are about to upgrade to new phones. [0003] In the prior art, mobile phone manufacturers mainly rely on the mobile phone sales date data of their self-built customer relationship management (English: Customer Relationship Management, abbreviation: CRM) system to calculate the user's mobile phone use time, and then estimate the probability that the user will change the phone. However, the disadvantage of this method is that the number of users covered by th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24G06Q30/00G06Q30/02
CPCH04L41/5064G06Q30/01G06Q30/02
Inventor 叶幸春张海川张枫
Owner TENCENT TECH (SHENZHEN) CO LTD
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