Information processing method, information pushing method and device

An information processing method and information push technology, which are applied in the field of information processing methods, information push methods and devices, can solve the problems of reducing the accuracy of information push, unable to provide business services to users, and inability to distinguish and identify device associations, so as to improve accuracy rate effect

Inactive Publication Date: 2016-08-24
LETV INFORMATION TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the above method has the following problems: there are usually dozens or even thousands of devices under the same network, and the association between these devices cannot be distinguished and identified. A probability-based association algorithm is used, because each device is accurately associated with the same user The probability of this is extremely low, resulting in a low accuracy rate of tracking users in this way, making it impossible to better provide business services for users and reducing the accuracy rate of information push

Method used

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  • Information processing method, information pushing method and device
  • Information processing method, information pushing method and device
  • Information processing method, information pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0032] figure 1 is a flow chart illustrating an information processing method according to Embodiment 1 of the present invention. The subject of execution of the method is the second terminal. Here, the second terminal may be, but not limited to, a TV device, a smart phone, and the like.

[0033] refer to figure 1 , in step S110, acquire the identifier of the first terminal.

[0034] According to an exemplary embodiment of the present invention, step S110 may include: acquiring the identification of the first terminal when the first terminal projects the screen to the second terminal; or scanning the QR code to acquire the identification of the first terminal , the two-dimensional code is obtained according to the identification code of the first terminal.

[0035] For example, the first terminal is a mobile terminal, and the second terminal is a TV. When the user transfers from the mobile terminal to the TV, it can be realized by performing a screen projection operation on...

Embodiment 2

[0042] figure 2 It is a flow chart showing an information pushing method according to Embodiment 1 of the present invention. The method can be executed, for example, on the first server. Here, the first server can be any service server, such as an advertisement server.

[0043] refer to figure 2 , in step S210, receiving an information request message of the second terminal, the information request message carrying the identifier of the first terminal and the identifier of the second terminal, wherein the identifier of the second terminal is the same as the identifier of the first terminal Identifies the association.

[0044] Here, the first terminal may be a mobile terminal, the second terminal may be a television, and the identifier of the first terminal may be a parameter of a link address of the multimedia content to be projected. It should be noted that the link address is a pre-stored URL containing the parameters.

[0045] In a specific implementation, for example, ...

Embodiment 3

[0054] Based on the same technical idea, image 3 A logical block diagram of an information processing device according to Embodiment 3 of the present invention is shown. can be used to execute as figure 1 The method steps of the illustrated embodiment.

[0055] refer to image 3 , the information processing apparatus includes an identification obtaining module 310 and a request sending module 320, wherein the identification obtaining module 310 and the request sending module 320 are connected.

[0056] The identification obtaining module 310 is configured to obtain the identification of the first terminal.

[0057] Preferably, the identification acquisition module 310 is configured to acquire the identification of the first terminal when the first terminal projects the screen to the second terminal; or scan the two-dimensional code to obtain the identification of the first terminal, and the two The two-dimensional code is obtained according to the identification code of t...

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PUM

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Abstract

The invention provides an information processing method, an information pushing method and a device. The information processing method comprises the steps that the mark of a first terminal is acquired; and an information request message is transmitted to a first server, wherein the information request message carries the mark of a second terminal and the mark of the first terminal. According to the information processing method, the information pushing method and the device, the information request message which carries the marks of two associated terminals is sent to the server; a basis is provided for across device user tracking and continuous user serving; and the accuracy of information pushing is improved.

Description

technical field [0001] The present invention relates to Internet technology, in particular to an information processing method, an information pushing method and a device. Background technique [0002] With the continuous development of science and technology and the improvement of people's living standards, most users have multiple Internet devices such as smart phones, smart TVs, tablet computers, desktops, laptops, etc. Cross-device Internet access has become a trend. Cross-device Internet access is facing the problem of user tracking. How to track users and provide services for them is a topic of great concern to advertising service providers. [0003] Often, the user can be tracked through the network the device is connected to. For example, if the mobile device and the TV device are connected to the same network (WIFI or cell network) or the same gateway, it is considered that the mobile device and the TV device correspond to the same user. If the time interval betwe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58H04L29/06
Inventor 敖伟波
Owner LETV INFORMATION TECH BEIJING
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