Method and device for providing information objects to users

A user and object technology, applied in electrical components, marketing, transmission systems, etc., can solve the problems of long search time, large network traffic, consumption, etc., and achieve the effect of quick and simple generation and delivery

Inactive Publication Date: 2016-10-05
北京陌陌信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

This process requires more search time on the one hand, and consumes a lot of network traffic on the other hand

Method used

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  • Method and device for providing information objects to users
  • Method and device for providing information objects to users
  • Method and device for providing information objects to users

Examples

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Embodiment Construction

[0014] figure 1 An exemplary flowchart of a method for generating an information object through area positioning according to an embodiment of the present application is shown. Firstly, in step S101, a plurality of grid-type geographic areas are divided, wherein each geographic area has its own grid ID and latitude and longitude range, and the grid ID of each geographic area is associated with the latitude and longitude range of the geographic area. Each geographic region corresponding to a respective latitude-longitude range is uniquely identified by its grid ID. In step S103, a plurality of geographical areas in a grid format are displayed to the user for selection by the user. The user here is, for example, a user who will perform grid selection to publish information objects (for example, information objects such as advertisements and sales promotions). In step S104, store the grid ID of the grid selected by the user in association with the information object specified b...

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Abstract

The application discloses a method and a device for providing information objects to users. The method comprises the following steps: dividing multiple grid-style geographical regions, wherein each geographical region has a grid ID and a latitude and longitude range, and the grid ID of each geographical region and an information object corresponding to the geographical region are stored in a database in an associated way; acquiring the latitude and longitude of the geographical location of a user to determine the geographical region of the user; based on the grid ID of the geographical region of the user, acquiring the information object corresponding to the grid ID from the database; and providing the acquired information object for the mobile terminal of the user.

Description

technical field [0001] This application relates to an information object delivery platform, such as a method and device for generating and delivering advertisements, and specifically relates to a method and device for providing information objects to users. Background technique [0002] Currently, mobile devices are being used more and more widely. Providing targeted services for mobile users has become a subject of much concern. Location Based Service (Location Based Service, LBS) is the resulting value-added service, which obtains the location information of the mobile terminal through the operator's wireless communication network (such as GSM network, CDMA network, etc.) or external positioning method (GPS) (geographic coordinates or geodetic coordinates), with the support of the geographic information platform (Geographic Information System, GIS), to provide users with services closely related to their location. [0003] A kind of LBS service method is: store a large n...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
Inventor 高永芝张艳魁
Owner 北京陌陌信息技术有限公司
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