Related information obtaining method and apparatus

A related information and acquisition method technology, applied in the field of related information acquisition methods and devices, can solve the problems of low accuracy of advertising purchase words and inability to fully reflect user intentions, and achieve accurate acquisition, good user intentions, and precise promotion The effect of the mechanism

Inactive Publication Date: 2017-04-05
BEIJING QIHOO TECH CO LTD +1
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  • Abstract
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Problems solved by technology

[0005] In practical applications, the text of the search term may not fully reflect the user's intention. In this case, the accuracy of the advertising purchase term obtained only by text matching is not high

Method used

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  • Related information obtaining method and apparatus
  • Related information obtaining method and apparatus
  • Related information obtaining method and apparatus

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Embodiment Construction

[0077] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0078] In order to solve the above technical problem, an embodiment of the present invention provides a method for acquiring related information. figure 1 It shows a processing flowchart of a related information acquisition method according to a preferred embodiment of the present invention, see figure 1 , the method at least includes step S102 to step S108, see below for details.

[0079] Step S102, perform semantic expansion and...

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Abstract

The invention provides a related information obtaining method and apparatus. The method comprises the steps of performing semantic expansion and vectorization processing on a search word to obtain an expansion vector corresponding to the search word; performing vectorization processing on multiple pieces of information stored in a database by adopting a same vectorization processing rule to obtain vectors corresponding to the information; performing correlation calculation on the expansion vector corresponding to the search word and the vectors corresponding to the information to obtain a correlation calculation result; and determining information related to the search word in the database according to the correlation calculation result, and obtaining the related information. By adopting the method and the apparatus provided by embodiments of the invention, the related information is accurately obtained; and a more accurate promotion mechanism is provided for a message pushing mechanism.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for acquiring related information. Background technique [0002] With the rapid development of computer technology and network technology, the Internet plays an increasingly important role in people's daily life, study and work. [0003] In the Internet advertising system, search advertising (or search engine advertising) is a very important business. In the commercial promotion database, in addition to providing the title and description of the ad for display, the advertiser also needs to add some text descriptions (namely, bidterm) that display the content of the ad. The purchase word forms a direct index to the advertisement. . When the search term (query) entered by the user in the retrieval phase matches the purchase term of the advertiser, it is considered that the primary selection condition for ad triggering is met, and the corresponding ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/3338G06F16/951
Inventor 邹衡胡德勇
Owner BEIJING QIHOO TECH CO LTD
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