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Method and apparatus for information recommendation

A technology for information recommendation and recommendation information, applied in the computer field, can solve the problem of low recommendation effectiveness, achieve the effect of accurate recommendation and improve effectiveness

Active Publication Date: 2020-12-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Existing information recommendation methods often recommend information based on information release time or randomly, resulting in recommended information that is often not the user's attention, and the effectiveness of the recommendation is very low

Method used

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  • Method and apparatus for information recommendation
  • Method and apparatus for information recommendation
  • Method and apparatus for information recommendation

Examples

Experimental program
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Embodiment Construction

[0030] figure 1 An application environment diagram for the operation of the information recommendation method in one embodiment. Such as figure 1 As shown, the application environment includes a terminal 110 and a server 120, wherein the terminal 110 and the server 120 communicate through a network.

[0031] The terminal 110 may be a smart phone, a tablet computer, a notebook computer, a desktop computer, etc., but is not limited thereto. The terminal 110 sends an information publishing request and an information viewing request to the server 120 through the network, the server 120 may respond to the request sent by the terminal 110, and the server 120 may actively recommend information to the terminal 110.

[0032] In one embodiment, figure 1 The internal structure of the server 120 in figure 2 As shown, the server 120 includes a processor, a storage medium, a memory, and a network interface connected through a system bus. Wherein, the storage medium of the server 120 s...

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Abstract

The invention relates to an information recommendation method. The method comprises the following steps: acquiring a user interest label of a user and liveness of each user interest label; analyzing to-be-recommended information to obtain a corresponding information label of the to-be-recommended information and liveness of the each information label; calculating the matching score of the to-be-recommended information and the user according to the matching degree of the information label and the user interest label, the liveness of the user interest label and the liveness of the information label; recommending the to-be-recommended information according to the matching score. The effectiveness of information recommendation can be improved. In addition, the invention further provides an information recommendation device.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information recommendation method and device. Background technique [0002] With the development of computer technology, more and more people communicate and obtain various information through network applications, such as browsing news through microblogs and obtaining friend information through social applications. [0003] In order to facilitate users' viewing, web applications can actively recommend information to users, such as recommending information published and shared by other users or operators, including but not limited to news, jokes, articles, video link addresses, etc. Existing information recommendation methods often recommend information based on information release time or randomly, resulting in recommended information that is often not what users pay attention to, and the effectiveness of recommendation is very low. Contents of the invention [0...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/9536G06F16/955
CPCG06F16/9535G06F16/955
Inventor 程刚任鹏
Owner TENCENT TECH (SHENZHEN) CO LTD
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