Data resource processing method and apparatus

A technology of data resources and processing methods, which is applied in the field of data processing and can solve problems such as coupon waste

Active Publication Date: 2017-09-15
BEIJING QUNAR SOFTWARE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for processing data resources, so as to at least solve the technical problem in the prior art that e-commerce coupons are randomly distributed to users, resulting in waste of coupons

Method used

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  • Data resource processing method and apparatus
  • Data resource processing method and apparatus
  • Data resource processing method and apparatus

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] According to an embodiment of the present invention, an embodiment of a method for processing data resources is provided. It should be noted that the steps shown in the flowcharts of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and , although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0025] It should also be noted that, in the following embodiments, the event is used to represent the user's active purchase behavior on the e-commerce platform, and the active purchase is used to represent the user's purchase behavior without using coupons.

[0026] figure 1 is a flowchart of a data resource processing method according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0027] Step S102, obtain the execution repetition rat...

Embodiment 2

[0071] According to an embodiment of the present invention, an embodiment of an apparatus for processing data resources is provided, image 3 is a schematic diagram of a data resource processing device according to an embodiment of the present invention, combined with image 3 As shown, the processing device of the data resource includes:

[0072] The first acquiring module 30 is used to acquire the execution repetition rate of the event in multiple historical time periods, wherein the execution repetition rate of the event is used to indicate that the object executing the event in the first historical time period is still executed in the second historical time period The probability of an event, where the second historical time period is the next time period of the first historical time period.

[0073] The second acquisition module 32 is configured to acquire an execution repetition rate model of the event according to the execution repetition rate of the event in multiple ...

Embodiment 3

[0094] According to an embodiment of the present invention, a processor is provided, and the processor is used to run a program, wherein the method for processing data resources in any one of Embodiment 1 is executed when the program is running.

[0095] The serial numbers of the above embodiments of the present invention are for description only, and do not represent the advantages and disadvantages of the embodiments.

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PUM

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Abstract

The present invention discloses a data resource processing method and apparatus. The method comprises: obtaining an execution repetition rate of an event over a plurality of historical time periods, wherein the execution repetition rate of the event is used to represent an object of the event executed in a first historical time period and a probability of the event executed again in a second historical time period, wherein the second historical time period is the next time period of the first historical time period; according to the execution repetition rate of the event over the plurality of historical time periods, obtaining an execution repetition rate model of the event; and according to the execution repetition rate model, obtaining the event execution probability of the object in the second historical time period; and according to the event execution probability in the second historical time period, determining whether to distribute the data resource to the object in the second historical time period. According to the method and apparatus disclosed by the present invention, the technical problem of the waste of the coupons caused by that the coupons of the electrician in the prior art are free to distribute to the users is solved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a data resource processing method and device. Background technique [0002] At present, e-commerce usually obtains profits through the difference between the purchase price and the selling price of commodities. Therefore, if users buy more commodities on the e-commerce platform and purchase more frequently, the profits of e-commerce will be greater. In order to stimulate users to purchase goods on the e-commerce platform, existing e-commerce companies usually issue coupons to users or conduct preferential promotions to stimulate users to consume again, thereby bringing more profits to the platform. [0003] When current e-commerce platforms send coupons to users, when the number of coupons is limited, they usually use a unified delivery method, that is, send coupons to any user, but each user’s purchasing power is different, and the dependence on e-commerce platforms The d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0235G06Q30/0239
Inventor 魏茹艺
Owner BEIJING QUNAR SOFTWARE TECH
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