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Advertising expense balance pre-warning method and device

A cost and advertising technology, applied in advertising, data processing applications, business, etc., can solve the problems that advertisers cannot be informed in time and affect the effect of advertising delivery, and achieve the effect of accurate consumption prediction value

Active Publication Date: 2018-05-08
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This will lead to the fact that the advertising fee paid by an advertiser has been exhausted, but the advertiser cannot know this situation in time, and cannot continue to pay the advertising fee in time, thus affecting the effect of advertising.

Method used

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  • Advertising expense balance pre-warning method and device
  • Advertising expense balance pre-warning method and device
  • Advertising expense balance pre-warning method and device

Examples

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Embodiment Construction

[0046] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0047] see figure 1 It is a schematic flowchart of a method for early warning of advertising fee balance provided by an embodiment of the present invention, and the method may include the following steps:

[0048] S11. Obtain the historical consumption data of advertising costs of the advertising delivery platform, and predict the consumption amount of advertising costs of the advertising delivery platform at the target time according to the historical consump...

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Abstract

The invention discloses an advertising expense balance pre-warning method and device. The method comprises the following steps of: predicting an advertising expense consumption amount of an advertising platform at a target moment according to advertising expense history consumption data; determining an advertising expense consumption distribution coefficient, on the advertising platform, of a to-be-analyzed advertiser according to an advertising expense consumption amount, on the advertising platform, of each advertise at a target history moment; calculating an advertising expense consumptionpredicted value of the to-be-analyzed advertise at the target moment; calculating a residual consumable time length of an advertising expense of the to-be-analyzed advertise at the target moment according to the advertising expense consumption predicted value of the to-be-analyzed advertise at the target moment; and judging whether the residual consumable time length satisfies a preset pre-warningtime length range or not, and if the judging result is positive, carrying out pre-warning. Through the method and device, the aim of pre-warning the condition that the advertising expense is about tobe consumed is realized.

Description

technical field [0001] The invention relates to the technical field of advertisement delivery, in particular to a method and device for early warning of advertisement fee balance. Background technique [0002] With the continuous development of Internet technology, applications have been more and more widely used by users in Internet activities. Therefore, displaying advertisements through application programs has become one of the main ways to promote services or information. When an application displays an advertisement, the advertiser needs to pay the corresponding advertisement fee. [0003] Because in the advertising delivery system, the consumption of advertising fees paid by advertisers occurs in real time. This will lead to the fact that the advertising fee paid by an advertiser has been exhausted, but the advertiser cannot know this situation in time, and thus cannot continue to pay the advertising fee in time, thereby affecting the effect of advertising. Conten...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0249G06Q30/0273
Inventor 周葳
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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