Budget control method and device, storage medium, and terminal for demand-side platform

Abstract

The invention relates to a budget control method and device for a demand-side platform, a storage medium and a terminal. The method comprises steps that according to historical average respective click consumption for publishing the to-be-published information on multiple types of devices, budget allocation ratios for the multiple device types are determined, the smaller the historical average click consumption device type, the greater the corresponding budget allocation ratio; the total budget is allocated to the multiple device types according to the budget allocation ratios; for each devicetype, the possibility of publishing the to-be-published information to the device type is adjusted according to the cost progress of the device type, so the rate of change of the cost progress over the time is less than or equal to the preset error range. The method is advantaged in that budget allocation can be guaranteed to be more rationalized, the actual cost condition of the budget is tracked in real time, and the cost progress is guaranteed to be in line with expectations.

Description

technical field [0001] The present invention relates to the technical field of information release, in particular to a budget control method and device, storage medium, and terminal for a demand-side platform. Background technique [0002] With the development of Internet technology, people can surf the Internet to browse the latest news and information from all over the world without leaving home, and information publishers can also use the Internet as a platform to release information to the outside world. [0003] Demand Side Platform (DSP for short), as the agent of the information issuer, needs to formulate the most reasonable information release strategy for the information issuer, so that the information to be released by the information issuer can be effectively released at a reasonable cost, and eventually converted into clicks. [0004] However, the existing information release strategy still has limitations, especially in terms of budget control. The existing dem...

AI Technical Summary

Problems solved by technology

[0004] However, the existing information release strategy still has limitations, especially in terms of budget control. The existing demand-side platform cannot reasonably control budget allocation and spending progress. The latter may lead to fast and slow spending progress that cannot meet the requirements of the information publisher, seriously affecting the information delivery effect of the information publisher

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