Webpage advertisement display method, device, server and system

A technology for displaying advertisements and web pages, applied in the field of web pages, can solve the problems that the form of advertisement display cannot attract users and the form of advertisement display is single.

Pending Publication Date: 2018-07-06
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

On the one hand, the ad content that users see is not what they need, and on the other hand, the display form of the ad cannot attract users
In the prior art, it has been applied to a certain extent to push more appropriate advertising content to users by obtaining information that users are interested in, but the display form of the advertisement is still relatively single, especially the display form of the advertisement and the content of the advertisement are independent of each other. , often cannot be matched to form a perfect display effect

Method used

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  • Webpage advertisement display method, device, server and system
  • Webpage advertisement display method, device, server and system
  • Webpage advertisement display method, device, server and system

Examples

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Embodiment Construction

[0120] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0121] figure 1A schematic flowchart showing a method for displaying advertisements in a web page according to an embodiment of the present invention, as shown in figure 1 As shown, the method includes:

[0122] In step S110, at least one advertisement display template is obtained from the first server when the specified web page is loaded.

[0123] Step S120, acquiring advertisement content and advertisement content typesetting ...

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PUM

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Abstract

The invention discloses a webpage advertisement display method, device, server and system. The method comprises the steps that at least one advertisement display template is acquired from a first server when the specific webpage is loaded; the advertisement content and the advertisement content layout strategy are acquired from a second server; the advertisement display template matched with the advertisement content layout strategy is selected; the rendering mode of the advertisement content in the selected advertisement display template is determined according to the advertisement content layout strategy and the advertisement content; and the determined rendering mode of the advertisement content is displayed in the webpage through the selected advertisement display template. According to the technical scheme, the advertisement content and the advertisement display form are properly combined, different advertisement display templates can be selected for different advertisement contents, and the rendering mode is closely related to the advertisement content so that the advertisement content can be more clearly and reasonably displayed to the user and the user experience can be enhanced.

Description

technical field [0001] The present invention relates to the technical field of webpages, in particular to a method, device, server and system for displaying advertisements in webpages. Background technique [0002] Advertisements on web pages are an important source of income for website operators, but they are also the root cause of many users' dislike of websites. On the one hand, the content of the advertisement viewed by the user is not what they need, and on the other hand, the display form of the advertisement cannot attract the user. In the prior art, it has been applied to a certain extent to push more appropriate advertising content to users by obtaining information that users are interested in, but the display form of the advertisement is still relatively single, especially the display form of the advertisement and the content of the advertisement are independent of each other. , often cannot be matched to form a perfect display effect. Contents of the invention...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/24G06F17/30
CPCG06F16/9577G06Q30/0277G06F40/186
Inventor 马迪王磊
Owner BEIJING QIHOO TECH CO LTD
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