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Method and device for identifying advertisement cheating

A recognition method and advertising technology, applied in the Internet field, can solve problems such as unpredictability, too late to make predictions, and unpredictable actions at the retrieval end, so as to achieve the effects of improving recognition accuracy, correcting misjudgments and omissions, and high accuracy

Inactive Publication Date: 2018-10-23
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the case of too frequent operations, the search end cannot predict the next action, and it is too late to make predictions, so it is impossible to predict the processing

Method used

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  • Method and device for identifying advertisement cheating
  • Method and device for identifying advertisement cheating
  • Method and device for identifying advertisement cheating

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Embodiment Construction

[0055] In the following, only certain exemplary embodiments are briefly described. As those skilled in the art can realize, the described embodiments may be modified in various different ways without departing from the spirit or scope of the present invention. Therefore, the drawings and description are to be regarded as illustrative in nature and not restrictive.

[0056] figure 1 A flowchart of a method for identifying cheating in advertisements according to an embodiment of the present invention is shown.

[0057] Such as figure 1 As shown, the method for identifying cheating in advertisements may include the following steps:

[0058] Step S110: Obtain sample customers from the billing failure log of the advertisement.

[0059] Step S120: Acquire cheating behavior characteristics and cheating material characteristics according to sample customers.

[0060] Step S130: Construct a cheating model using the characteristics of cheating behavior.

[0061] Step S140: Identify cheating cust...

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PUM

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Abstract

The embodiment of the invention provides a method and device for identifying advertisement cheating. The method comprises: obtaining sample clients from a billing failure log of an advertisement; acquiring the cheating behavior feature and the cheating material feature according to the sample clients; and constructing a cheating model by using the cheating behavior feature; and identifying a cheating customer based on the cheating model and the cheating material feature. The training samples of the cheating model of the embodiment of the present invention are derived from the cheating behaviorcharacteristics that actually cause the billing failure. After sufficient data verification, the recognition accuracy is better than the theoretical inference and the case analysis; and the cheatingmaterial feature assisted recognition further improves the identification accuracy.

Description

Technical field [0001] The present invention relates to the field of Internet technology, and in particular to a method and device for identifying cheating in advertisements. Background technique [0002] For a click-based online advertising system, before the advertisement is displayed, it is judged whether the budget and balance are sufficient, and the advertisement whose budget and balance are not offline is displayed. After the advertisement is clicked, the budget and balance are deducted. The budget and balance status judgment is asynchronous with the budget and balance deduction. If there is a large time delay between display and click, it may occur that the advertisement is displayed too much, and the billing fails due to insufficient budget or balance after the click, resulting in waste of traffic and loss of revenue. If the advertiser intends to use this system to limit fraudulent impressions or clicks, it is a cheating behavior. [0003] For example, information flow ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0248
Inventor 韩彪赵京华李航宇刘学超
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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