The embodiment of the invention provides a model training method and device and a recommendation information
selection method and device. The model training method comprises the steps: obtaining the scene characteristics and a historical recommendation
list of a historical user, wherein the historical recommendation
list comprises a plurality of historical recommendation items which are arranged according to a
time sequence, and the real feedback values of all the historical recommendation items; associating the scene feature, the real feedback value of the first historical recommendation item and the second historical recommendation item to construct a training sample, wherein the second historical recommendation item is located in the next
time sequence of the first historical recommendation item; and training the initial model by using a plurality of training samples to obtain a prediction model which is used for obtaining a prediction feedback value of the recommendation item. According to the embodiment of the invention, the real feedback value of the previous
time sequence historical recommendation item and the next time sequence historical recommendation item are used as the training sample training model; therefore, rapid
adaptive learning can be realized based on feedback of the previous time sequence, and a model for accurately obtaining the prediction feedback value of the recommendation item can still be obtained under the condition that the training sample size is small.