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Marketing service outlet investment analysis method

An analysis method and network technology, applied in the field of marketing service network investment analysis, can solve the problems of no data support visualization effect, large human subjective influence, low precision, etc., to avoid arbitrariness and irrationality, solve subjectivity, Realize the effect of intelligence

Inactive Publication Date: 2018-10-23
BEIJING CHINA POWER INFORMATION TECH +5
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] At present, the existing investment analysis methods for marketing service outlets generally have the problems of large subjective influence, low precision, poor accuracy, no data support and poor visualization effect

Method used

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  • Marketing service outlet investment analysis method
  • Marketing service outlet investment analysis method
  • Marketing service outlet investment analysis method

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Embodiment Construction

[0035] Below in conjunction with accompanying drawing and specific embodiment the present invention is described in further detail:

[0036] combine figure 1 As shown, the marketing service network investment analysis method includes the following steps:

[0037] s1. Select the marketing service outlets that need investment rationality analysis from the database of the comprehensive platform of marketing service outlets.

[0038] s2. Conduct investment rationality analysis index item design through questionnaire survey.

[0039] Among them, the objects of the questionnaire survey include the employees of the marketing service outlets and the customers of the marketing service outlets, so as to reflect the direct and indirect benefits caused by the investment in the service outlets and the most intuitive feelings of most users on the service outlets.

[0040] Different marketing service outlets correspond to different investment rationality analysis indicators. Taking the el...

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Abstract

The invention discloses a marketing service outlet investment analysis method, which comprises the following steps: s1, selecting marketing service outlets that require investment rationality analysis; s2, through a questionnaire survey, conducting an investment rationality analysis index item design; comparing the multiple index items of the design in pairs, constructing a judgment matrix, and obtaining the first set of weight vectors through calculation on the judgment matrix; s3, acquiring the corresponding marketing service outlet data and normalizing the data to obtain a fuzzy evaluationmatrix; the fuzzy evaluation matrix calculating by the entropy evaluation method to obtain the second set of weight vectors; s4, applying a simple arithmetic average method to the first set of weightvectors and the second set of weight vectors to obtain a third set of weight vectors, that is, a combined weight vector; s5, combining the third set of weight vectors and the fuzzy evaluation matrix,obtaining comprehensive evaluation results, ranking the comprehensive evaluation results, and giving the final conclusion according to the ranking result.

Description

technical field [0001] The invention belongs to the technical field of intelligent marketing service outlets, and in particular relates to an investment analysis method for marketing service outlets. Background technique [0002] The investment in marketing service outlets includes site costs, equipment costs, personnel input, and daily operation and maintenance costs. [0003] Although the company's investment in marketing service resources has the significance of basic social responsibility related to the national economy and the people's livelihood, the analysis of marketing service investment can still give reasonable suggestions for the company on how to build and invest in marketing service outlets. [0004] At present, the existing investment analysis methods for marketing service outlets generally have the problems of large subjective influence, low precision, poor accuracy, no data support and poor visualization effect. [0005] Therefore, under the premise of meet...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q40/06
CPCG06Q40/06
Inventor 欧阳红李刚盛妍田诺罗耀明赵莉王胜利江再玉张宇王树龙熊根鑫于喻朱新坡梁硕李礼
Owner BEIJING CHINA POWER INFORMATION TECH
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