Information pushing method and apparatus, storage medium, and server

A technology for pushing devices and information, applied in the field of big data, can solve problems that affect the user's reading experience and cannot always satisfy users, and achieve the effect of improving the reading experience

Inactive Publication Date: 2018-10-23
SHANGHAI XIAOYI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, the existing information push method relies solely on the user's reading preference, a

Method used

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  • Information pushing method and apparatus, storage medium, and server
  • Information pushing method and apparatus, storage medium, and server
  • Information pushing method and apparatus, storage medium, and server

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Embodiment Construction

[0028] Those skilled in the art understand that, as mentioned in the background art, the existing information push method relies solely on the user's reading preference to push information to the user, which may cause the user's resistance due to outdated information and reduce the reading experience.

[0029] The inventors of the present application have found through analysis that it is relatively one-sided to determine the user's reading preference simply by relying on the user's historical browsing information without considering the user's scene (such as the office work scene, the home rest scene), and it is difficult to accurately judge the user's reading interest, which is not conducive to Improve the user's reading experience.

[0030] An embodiment of the present invention provides a method for pushing information. Firstly, the reading preference of the client is determined, and the current scene configuration of the client is determined; secondly, information matching...

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Abstract

The invention provides an information pushing method and apparatus, a storage medium, and a server. The information pushing method comprises the following steps: determining the reading preference ofa client, and determining a current scene configuration of the client; determining information matching the scene configuration and the reading preference; and pushing the determined information to the client. According to the technical scheme provided by the invention, the reading preference of the user and the current user scene are fully considered, so that the pushed information is easier to meet the user needs, which is conducive to improving the reading experience of the user.

Description

technical field [0001] The present invention relates to the technical field of big data, in particular to an information push method and device, a storage medium, and a server. Background technique [0002] At this stage, information push mainly relies on the user's historical browsing information recorded by the server to determine the user's reading preference, and push information to the user based on the reading preference. [0003] However, the existing information push method relies solely on the user's reading preference, and the pushed consultation cannot always meet the user's needs, which affects the user's reading experience. Contents of the invention [0004] The technical problem solved by the present invention is how to push information more in line with the user's needs for the user, so as to improve the user's information reading experience. [0005] In order to solve the above technical problems, an embodiment of the present invention provides an informat...

Claims

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Application Information

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IPC IPC(8): H04L29/08
CPCH04L67/52H04L67/55
Inventor 王华勇
Owner SHANGHAI XIAOYI TECH CO LTD
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