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Advertising page viewing amount statistics method and device, electronic device and storage medium

A technology of page views and statistical methods, which is applied in the field of electronic equipment and storage media, advertising page views statistics methods, and devices, and can solve problems such as few statistical dimensions, inconvenient expansion and maintenance, and poor real-time performance

Active Publication Date: 2018-12-18
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, there are two deficiencies in the PV statistics of advertisements: the real-time performance is not strong and the statistical dimensions are few
The lack of real-time performance is mainly reflected in the fact that the PV statistics of advertisements are generally processed offline. The offline processing method refers to the fact that the statistics are carried out after a long period of time after the advertisement display or exposure occurs, which lacks timeliness and has few statistical dimensions. It is mainly reflected in the fact that the PV statistics of advertisements are based on one dimension. For example, PV statistics are only based on the advertising space or material dimension. When the dimension needs to be expanded, the statistical logic needs to be rewritten, which is inconvenient for expansion and maintenance.

Method used

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  • Advertising page viewing amount statistics method and device, electronic device and storage medium
  • Advertising page viewing amount statistics method and device, electronic device and storage medium
  • Advertising page viewing amount statistics method and device, electronic device and storage medium

Examples

Experimental program
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Embodiment 1

[0045] figure 1 It is a schematic flowchart of a method for counting advertisement page views provided by Embodiment 1 of the present invention. The method for counting advertisement page views disclosed in this embodiment can be executed by an advertisement PV statistics apparatus, wherein the apparatus can be realized by software and / or hardware, and generally integrated in a terminal, such as a server. For details, see figure 1 As shown, the method includes the following steps:

[0046] 110. Read the advertisement information in real time through the data distribution module, and distribute the read advertisement information to the corresponding local computing module in real time based on preset rules.

[0047] Wherein, the data format of the advertisement information can be expressed as:

[0048] ad_info=(dateline, planId, posId, groupId, materialId, type), where ad_info represents advertisement information, and the meaning of each parameter in advertisement informatio...

Embodiment 2

[0076] image 3 It is a schematic flowchart of a method for counting advertisement page views provided by Embodiment 2 of the present invention. On the basis of the foregoing embodiments, this embodiment specifies the statistical method of the advertisement information PV, and presents a specific calculation process by way of example. For details, see image 3 As shown, the method includes the following steps:

[0077] 310. Use the data distribution module to read the advertisement information in real time, and distribute the read advertisement information to the corresponding local computing module in real time based on preset rules.

[0078] 320. Count the number of occurrences of each advertisement information.

[0079] 330. Determine the number of times as a PV statistical result corresponding to the overall dimension of the advertisement information.

[0080] Specifically, the local calculation module 200 of the Map structure can be used to count the number of occurre...

Embodiment 3

[0088] Figure 4 It is a schematic structural diagram of an advertising PV statistics device provided by Embodiment 3 of the present invention. see Figure 4 As shown, the device includes: a data distribution module 410, a local calculation module 420, a sending module 430 and a multi-dimensional calculation module 440;

[0089] Among them, the data distribution module 410 is used to read the advertisement information in real time, and distribute the read advertisement information to the corresponding local calculation module in real time based on preset rules;

[0090] The local calculation module 420 is used to count the PV of the advertisement information based on the overall dimension in the advertisement information, and obtain the PV statistical result of the overall dimension;

[0091] The sending module 430 is configured to send the PV statistical results of the overall dimension of each advertisement information to the multi-dimensional calculation module;

[0092]...

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Abstract

The embodiment of the invention discloses an advertisement page viewing quantity statistics method and device, an electronic device and a storage medium. The method comprises the following steps: theadvertisement information is read in real time by a data distribution module, and the read advertisement information is distributed in real time to a corresponding local calculation module based on apreset rule; the PV of the advertisement information is counted based on the whole dimension of the advertisement information by each local calculation module, and the PV statistic result of the wholedimension is obtained.; a PV statistical result of an overall dimension of each advertisement information is sent to a multi-dimensional calculation module to perform statistics on the PV of each advertisement information based on an arbitrary combined dimension according to the PV statistical result of the overall dimension of each advertisement information by the multi-dimensional calculation module; the overall dimension is all dimensions of the advertisement information, the combined dimension is at least one dimension of all dimensions, and all dimensions do not include a time dimension.By adopting the technical scheme, the PV statistics of advertisements is realized based on multi-dimensions in real time.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of advertisement placement, and in particular to a method, device, electronic device and storage medium for counting advertisement page views. Background technique [0002] Advertising is one of the main sources of income for Internet live streaming companies. How to effectively advertise is a skill that live streaming companies must master. The PV (Page View, page views) of an advertisement reflects the breadth and popularity of the advertisement, and can reflect the effect of the advertisement. [0003] At present, there are two shortcomings in the PV statistics of advertisements: the real-time performance is not strong and the statistical dimensions are few. The lack of real-time performance is mainly reflected in the fact that the PV statistics of advertisements are generally processed offline. The offline processing method refers to the fact that the statistics are carried out...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242Y04S50/14
Inventor 肖源陈少杰张文明
Owner WUHAN DOUYU NETWORK TECH CO LTD
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