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Method and device for distributing advertisement delivery

A technology of advertising delivery and distribution methods, applied in the network field, can solve the problem of low matching degree of the final exposure of advertisements, achieve the effect of good interests, satisfying interests, and improving adaptability

Inactive Publication Date: 2019-01-04
TCL CORPORATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the embodiments of the present invention provide a method and device for allocating advertisements, so as to solve the problem of low matching between the amount of advertisements planned to be delivered and the final exposure of advertisements, which occurs in the existing methods of allocating advertisements.

Method used

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  • Method and device for distributing advertisement delivery
  • Method and device for distributing advertisement delivery
  • Method and device for distributing advertisement delivery

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Embodiment Construction

[0017] In the following description, specific details such as specific system structures and technologies are presented for the purpose of illustration rather than limitation, so as to thoroughly understand the embodiments of the present invention. It will be apparent, however, to one skilled in the art that the invention may be practiced in other embodiments without these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present invention with unnecessary detail.

[0018] In order to illustrate the technical solutions of the present invention, specific examples are used below to illustrate.

[0019] Currently, more and more merchants place advertisements in software applications of smart terminals. After the software application of the smart terminal receives the advertisement packet sent by the server, it parses it and plays the corresponding advertisement...

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Abstract

The invention belongs to the network technical field, and provides an advertisement placement distribution method and a device thereof. The method comprises the following steps: obtaining an advertisement placement plan, wherein the advertisement placement plan comprises a corresponding relationship between a placement position and an advertisement number, and the placement position comprises at least a target application of the advertisement placement; The plan proportion of each placement position is calculated, and the plan proportion is the proportion that the placement position appears inthe advertisement placement plan; Detecting an actual usage ratio of the delivery position, wherein the actual usage ratio is the ratio of the usage time of the delivery position to the total usage time; According to the planned delivery ratio and the actual use ratio, the advertisement delivery plan is updated, so as to improve the adaptability of the advertisement plan delivery amount to the actual use situation of the user, and better meet the interests of the advertiser and the user.

Description

technical field [0001] The invention belongs to the field of network technology, and in particular relates to a method and a device for distributing advertisement placement. Background technique [0002] With the popularization of smart terminal devices and the development of the mobile application market, more and more merchants choose to place advertisements on terminal applications to achieve the purpose of promoting products. At present, applications on smart devices based on the Android platform basically receive advertisements distributed by the advertising platform by calling interfaces in the advertising software development kit (Software Development Kit, SDK). After end users download the application in the Android application market and install it, It is possible to push advertisements to end users through the application. [0003] Generally, in terms of controlling the amount of advertisements, the existing technology is often based on the needs of merchants, and...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0261
Inventor 孙向作
Owner TCL CORPORATION
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