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Advertising copy generation method, device and apparatus and readable storage medium

A technology of advertising and copywriting, applied in the computer field, can solve the problem of low click-through rate of advertising copywriting

Active Publication Date: 2019-03-08
WEBANK (CHINA)
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  • Abstract
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  • Application Information

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Problems solved by technology

[0002] Advertising itself is a means of publicity to convey information to the public, and it is also one of the important sources of income for many companies. However, the existing advertising platforms mainly use two methods to create advertising copywriting. One is to create advertising copywriting based on the creator's experience. The second is automatic creation based on artificial intelligence algorithms. However, no matter whether it relies on manual creation or uses machine learning algorithms to automatically create copywriting, it is impossible to know in a timely manner whether the created advertising copy meets the needs of users, which may lead to the creation of advertisements. Ad copy CTR is too low

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  • Advertising copy generation method, device and apparatus and readable storage medium
  • Advertising copy generation method, device and apparatus and readable storage medium
  • Advertising copy generation method, device and apparatus and readable storage medium

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Embodiment Construction

[0048] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0049] Such as figure 1 as shown, figure 1 It is a schematic diagram of the terminal structure of the hardware operating environment involved in the solution of the embodiment of the present invention.

[0050] The terminal in the embodiment of the present invention is an advertisement copy generation device.

[0051] Such as figure 1 As shown, the terminal may include: a processor 1001 , such as a CPU, a network interface 1004 , a user interface 1003 , a memory 1005 , and a communication bus 1002 . Wherein, the communication bus 1002 is used to realize connection and communication between these components. The user interface 1003 may include a display screen (Display), an input unit such as a keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface and a wireless inter...

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Abstract

The invention discloses an advertisement copy generation method, device and apparatus and a computer storage medium. The advertisement copy generation method comprises the following steps of acquiringa history advertisement copy and an advertisement material library in a display terminal, and acquiring a source style of the history advertisement copy; acquiring each spare style in the advertisement material library, and establishing each source depth neural network model based on the source style; obtaining a click rate prediction model in the display terminal, and optimizing each of the source depth neural network models based on the click rate prediction model to obtain each depth neural network model; generating a high-level advertisement copy corresponding to each of the standby styles based on the historical advertisement copy and each of the depth neural network models. The invention improves the click-through rate of the advertisement copy on the premise of ensuring the reliability of the generated advertisement copy.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method, device, equipment and computer-readable storage medium for generating advertisement text. Background technique [0002] Advertising itself is a means of publicity to convey information to the public, and it is also one of the important sources of income for many companies. However, the existing advertising platforms mainly use two methods to create advertising copywriting. One is to create advertising copywriting based on the creator's experience. The second is automatic creation based on artificial intelligence algorithms. However, no matter whether it relies on manual creation or uses machine learning algorithms to automatically create copywriting, it is impossible to know in a timely manner whether the created advertising copy meets the needs of users, which may lead to the creation of advertisements. Ad copy CTR is too low. Therefore, how to improve the c...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0276
Inventor 刘博陈焕超郑文琛杨强
Owner WEBANK (CHINA)
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